Managing Customer Expectations with Jagdish Sheth
With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 7 hours
- Course by Kennesaw State University
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Offered by
About
With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.Modules
Course Information
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1
Videos
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3
Readings
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1
Discussion
1
Discussions
- Meet and Greet
1
Videos
- Intro Video
3
Readings
- About this course
- About the Assignments
- Discussion Forum Guidleines
How to Manage Diverging Customer Expectations (part 1)
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10
Videos
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1
Readings
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2
Discussion
2
Discussions
- Meet and Greet
- "Managing Customer Expectations" Discussion
10
Videos
- How to Manage Diverging Customer Expectations 01
- How to Manage Diverging Customer Expectations 02
- How to Manage Diverging Customer Expectations 03
- How to Manage Diverging Customer Expectations 04
- How to Manage Diverging Customer Expectations 05
- How to Manage Diverging Customer Expectations 06
- How to Manage Diverging Customer Expectations 07
- How to Manage Diverging Customer Expectations 08
- How to Manage Diverging Customer Expectations 09
- How to Manage Diverging Customer Expectations 10
1
Readings
- Discussion Forum Guidleines
How to Manage Diverging Customer Expectations (part 2)
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10
Videos
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2
Assignment
2
Assignment
- Module 1 Practice Quiz
- Module 1 Summative Quiz
10
Videos
- How to Manage Diverging Customer Expectations 11
- How to Manage Diverging Customer Expectations 12
- How to Manage Diverging Customer Expectations 13
- How to Manage Diverging Customer Expectations 14
- How to Manage Diverging Customer Expectations 15
- How to Manage Diverging Customer Expectations 16
- How to Manage Diverging Customer Expectations 17
- How to Manage Diverging Customer Expectations 18
- How to Manage Diverging Customer Expectations 19
- How to Manage Diverging Customer Expectations 20
How to Manage Diverging Customer Expectations (part 3)
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11
Videos
11
Videos
- How to Manage Diverging Customer Expectations 21
- How to Manage Diverging Customer Expectations 22
- How to Manage Diverging Customer Expectations 23
- How to Manage Diverging Customer Expectations 24
- How to Manage Diverging Customer Expectations 25
- How to Manage Diverging Customer Expectations 26
- How to Manage Diverging Customer Expectations 27
- How to Manage Diverging Customer Expectations 28
- How to Manage Diverging Customer Expectations 29
- How to Manage Diverging Customer Expectations 30
- How to Manage Diverging Customer Expectations 31
How to Manage Diverging Customer Expectations (part 4)
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10
Videos
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1
Readings
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2
Assignment
2
Assignment
- Module 2 Practice Quiz
- Module 2 Summative Quiz
10
Videos
- How to Manage Diverging Customer Expectations 32
- How to Manage Diverging Customer Expectations 33
- How to Manage Diverging Customer Expectations 34
- How to Manage Diverging Customer Expectations 35
- How to Manage Diverging Customer Expectations 36
- How to Manage Diverging Customer Expectations 37
- How to Manage Diverging Customer Expectations 38
- How to Manage Diverging Customer Expectations 39
- How to Manage Diverging Customer Expectations 40
- How to Manage Diverging Customer Expectations 41
1
Readings
- A Framework for Managing Customer Expectations
Final Project (Peer Reviewed)
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1
PeerReview
1
Peer Review
- Submit Your Project Here
Auto Summary
Enroll in "Managing Customer Expectations with Jagdish Sheth" to master the art of customer satisfaction in an increasingly diverse market. Taught by the renowned Professor Jagdish Sheth, this foundational course focuses on strategies to shape and manage customer expectations effectively, linking them to profitability. Available on Coursera, the course spans 420 minutes and offers a Starter subscription, ideal for business and management professionals seeking to enhance their skills.
Jagdish Sheth