Marketing Strategy

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
Course by IE Business School
Offered by

About

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

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Discover the essentials of marketing with the "Marketing Strategy" course, perfect for those eager to understand the pivotal role of marketing in business success. Offered by Coursera, this foundational course delves into the core concepts and tools necessary for crafting effective marketing strategies for any business, product, or service. Throughout the course, you'll embark on a journey starting with consumer understanding and market research techniques. You'll master the art of segmentation, targeting, and positioning to carve out a niche for your product. The curriculum then explores the four critical pillars of marketing—Product, Price, Promotion, and Place—equipping you with practical insights to drive your marketing efforts. As a capstone project, you’ll have the opportunity to apply your learning by developing a comprehensive Marketing Plan for a real-world product or service, ensuring you're ready to implement your strategies in a professional setting. This course is ideal for beginners looking to build a solid foundation in marketing. With a starter subscription option, it's accessible to anyone ready to take the first step towards becoming a marketing expert. Join now and transform your business approach with strategic marketing insights!