Master Class for Corporate Entrepreneurs
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 16 hours
- Course by University of Maryland, College Park
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Offered by
About
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-projectModules
Overview
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2
Readings
2
Readings
- Welcome
- Meet Dr. James V. Green
Fundamentals of Corporate Entrepreneurship
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2
Videos
2
Videos
- Key enablers of corporate entrepreneurship
- Setting up a formal structure for corporate entrepreneurship
What are Entrepreneurial Opportunities?
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2
Videos
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1
Readings
2
Videos
- What are entrepreneurial opportunities?
- Asking for ideas from employees
1
Readings
- The Opportunity Analysis Canvas
Industry Analysis
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7
Videos
7
Videos
- What impact do knowledge conditions have in your industry?
- Are the demand conditions in your industry favorable?
- What is the lifecycle stage of your industry?
- Is the industry capital intensive?
- Is the industry advertising intensive?
- Are you trying to enter a concentrated market?
- What is the average size of a company in the industry?
Macroeconomic Analysis
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5
Videos
5
Videos
- What demographic changes are creating new market needs?
- What psychographic changes are opportunistic?
- What technical advancements are emerging?
- What societal changes are presenting new opportunities?
- What political and regulatory forces will influence the market?
Competitive Analysis
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3
Videos
3
Videos
- How does the learning curve influence your success?
- What complementary assets are critical to develop?
- What is the reputation of your competitors?
Value Innovation
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5
Videos
5
Videos
- What is value innovation?
- What existing factors can you eliminate?
- Where can you reduce factors and not reduce value?
- Which factors can you raise above competitors?
- What new factors can you create?
Opportunity Identification
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4
Videos
4
Videos
- Is the problem real?
- Does your solution create value for your stakeholders?
- Is your advantage superior and sustainable?
- Can you build the right team at the right time?
Challenge Activity
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1
Assignment
1
Assignment
- Opportunity Analysis
Expand Your Learning
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Business Modelling Fundamentals
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5
Videos
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2
Readings
5
Videos
- Customer, market, and value propostion
- Product-market fit: The heart of the business model
- Walkthrough of the Business Model Canvas - Part 1
- Walk-through of the Business Model Canvas - Part 2
- How do you develop a business model?
2
Readings
- Meet Dan Gordon
- Business Model Generation
Customer Discovery and Market Analysis
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12
Videos
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1
Readings
12
Videos
- Why talk to customers? What do they know?
- How to get insights from customers
- What to do before the interview
- Building a pipeline of customer interviews
- What to do after the interview
- Cold calling 101
- Why have customer segments at all?
- Customer segments, value propositions, and product features
- Customer types
- Customer segments and business models
- Minimum viable product (MVP)
- Crossing the chasm
1
Readings
- Talking to Humans
Creating the Business Model
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7
Videos
7
Videos
- What is a channel?
- Product-channel fit
- Cost structure
- Key activities
- The rest of the business model canvas
- Key partnerships
- Key resources
Challenge Activity
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1
Assignment
1
Assignment
- Initial Business Model Canvas
Innovation Environments and Capabilities
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6
Videos
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2
Readings
6
Videos
- What are some basic types of innovations?
- How can an audit reveal innovation competence and weakness?
- How many ways can companies innovate?
- How does innovation occur at different business levels?
- How does technology uncertainty influence an innovation in the marketplace?
- What are key "associating" skills of innovators?
2
Readings
- Meet Dr. Thomas J. Mierzwa
- Managing Innovation
Creating an Innovation Strategy
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6
Videos
6
Videos
- How do innovation managers survive an innovation project?
- What's inside an innovation portfolio?
- How do disruptive innovations change the marketplace?
- How are innovations revealed in a blue ocean strategy?
- How can lead users contribute to an innovation strategy?
- How can open innovation become an entrepreneurial strategy?
Challenge Activity
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1
Assignment
1
Assignment
- Innovation Roadmap
Finance Fundamentals
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8
Videos
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2
Readings
8
Videos
- Financial statement metrics
- The entrepreneurial spectrum
- The "too typical" return on investment (ROI) process
- Finance for the corporate entrepreneur
- A better approach to return on investment (ROI)
- Intangible assets and return on investment (ROI)
- Financial statement basics
- Financial statement details
2
Readings
- Meet Michael R. Pratt
- Entrepreneurial Finance
Sourcing of Financing for Corporate Ventures
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7
Videos
7
Videos
- Sources of funding
- Internal funding
- Customer and vendor financing
- Franchising
- Joint ventures
- Co-branding
- Licensing agreements
Creating the Investment Proposal for the Corporate Venture
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5
Videos
5
Videos
- Business proposals and the pitch
- How to write an effective business proposal
- What do your funding sources want to see
- How to create a pitch deck
- Do's and don'ts of the pitch
Challenge Activity
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2
Assignment
2
Assignment
- Final Business Model Canvas
- Final Pitch
Expand Your Learning
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
Auto Summary
Join the Master Class for Corporate Entrepreneurs to master the art of creating and sustaining innovative businesses within established companies. Designed for professionals experienced in opportunity analysis, business modeling, and corporate finance, this course offers hands-on learning with award-winning faculty and vibrant peer collaboration. Key topics include entrepreneurial opportunities, business models, innovation strategies, and financing. Enjoy personalized feedback on assignments and elevate your corporate ventures. Available on Coursera with Starter and Professional subscription options. Duration: 960 minutes. Perfect for aspiring corporate leaders in business and management.
Dr. James V. Green