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New Venture Finance: Startup Funding for Entrepreneurs
  • Level Foundation
  • Duration 20 hours
  • Course by University of Maryland, College Park
  • Offered by

About

This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include: * When to raise outside capital? * What kind of investors invest by stage and where to find them? * What are your fundraising options? * What are the key components of the term sheet? * How to perform company valuations? * How to pitch to investors? * What techniques help the entrepreneur ‘get to the close’? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu/landing.

Modules

Introduction

    • 2 Videos
    • 5 Readings
Show info about module content

2 Videos

  • Preview of the Course
  • Welcome to New Venture Finance

5 Readings

  • Meet Michael Pratt
  • Course overview
  • Our suggested book for the course
  • Connect with your classmates
  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

The investment landscape

    • 2 Videos
    • 5 Readings
Show info about module content

2 Videos

  • Special Interview with Andrew Sherman, Attorney and Author
  • The investment landscape

5 Readings

  • E&Y Global Venture Capital Insights
  • The Shifting Investor Landscape
  • New Venture Landscape
  • Optional Reading: Sherman
  • Lecture Slides

Do you speak the language of raising start-up capital?

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • Do you speak the language of raising start-up capital?

5 Readings

  • Forbes - 10 Terms You Must Know Before Raising Startup Capital
  • Tech Republic - Startup and Venture Capital Terms You Should Know
  • Washington, DC Archangels - Financing Terms
  • Optional Reading: Sherman
  • Lecture Slides

Why should you start with the business plan?

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Why should you start with the business plan?

4 Readings

  • Forbes - How To Build A Billion Dollar Business Plan: 10 Top Points
  • U.S. Small Business Administration - How to Write a Business Plan
  • Optional Reading: Sherman
  • Lecture Slides

What do venture capitalists look for in a "good plan"?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • What do venture capitalists look for in a "good plan"?

3 Readings

  • Global Entrepreneurship Institute - What Financials Do We Need For Investors?
  • Tomasz Tunguz - The 10 Most Important Metrics In A Startup’s Financial Statements
  • Lecture Slides

What financial statements do investors want to see?

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • What financial statements do investors want to see?

1 Readings

  • Lecture Slides

How do you develop a balance sheet?

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • How do you develop a balance sheet?

5 Readings

  • Forbes - Mastering the Balance Sheet Can Make or Break A Startup
  • TD Bank - How to Develop a Balance Sheet
  • Lecture Slides
  • TD Bank - Sample Balance Sheet
  • Purchase Area Development District - Balance Sheet Template in PDF

What should an income statement present?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • What should an income statement present?

3 Readings

  • Money-Zine - Building an Income Statement
  • Forbes - Top 5 Reasons EBITDA is a Great Big Lie
  • Lecture Slides

What is the purpose of the cash flow statement?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What is the purpose of the cash flow statement?

2 Readings

  • Accounting Coach - Introduction to Cash Flow Statement
  • Lecture Slides

What corporate structure should I use?

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • What corporate structure should I use?

4 Readings

  • Entrepreneur - How to Choose the Best Legal Structure for Your Startup
  • Launchhouse - Deciding the Best Business Structure for Your Startup
  • Optional Reading: Sherman
  • Lecture Slides

Special Interview with Michael Labriola, Attorney

    • 1 Videos
Show info about module content

1 Videos

  • Special Interview with Michael Labriola, Attorney

How do investors view your early stage venture?

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • How do investors view your early stage venture?

5 Readings

  • Seedcamp - How Does an Early-stage Investor View Early-stage Companies
  • Quora - What Metrics Do VCs Look for in Early-stage Companies?
  • Both Sides of the Table - The Four Main Things Investors Look for in a Startup
  • Optional Reading: Sherman
  • Lecture Slides

Challenge Activities

    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Early Stage Investment Landscape
  • NEWCO Project

1 Readings

  • NEWCO Project Worksheet

Introduction

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Sources of capital

4 Readings

  • Entrepreneur - Four Common Venture Capital Myths
  • Madison Park Group - Guide to Venture Capital
  • Optional Reading: Sherman
  • Lecture Slides

Where to find investors?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Where to find investors?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

Why consider friends and family as investors?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Why consider friends and family as investors?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

What's bootstrapping?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What’s bootstrapping?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

Are incubators and accelerators a fit?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Are incubators and accelerators a fit?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

Special interview with Rick Gordon of Mach37

    • 1 Videos
Show info about module content

1 Videos

  • Special Interview with Rick Gordon of Mach37

What are angel investors?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What are angel investors?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

Are you ready to raise capital?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Are you ready to raise capital?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

Challenge Activities

    • 2 Assignment
Show info about module content

2 Assignment

  • Sources of Capital
  • Project - Sources of Capital

Introduction

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Steps in the funding process
  • Special Interview with Jonathan Aberman, Venture Capitalist

1 Readings

  • Lecture Slides

What is due diligence?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What is due diligence?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

What is your company worth?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • What is your company worth?

3 Readings

  • Startup Valuation Calculator
  • Optional Reading: Sherman
  • Lecture Slides

How to negotiate a term sheet?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • How to negotiate a term sheet?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

How to establish common stock?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • How to establish common stock?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

When to use convertible notes?

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • When to use convertible notes?

5 Readings

  • K9 Ventures - Thoughts on Convertible Notes
  • Series Seed - Why Series Seed is better than capped convertible notes
  • Sample - Form of convertible promissory note
  • Optional Reading: Sherman
  • Lecture Slides

What is preferred stock?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What is preferred stock?

2 Readings

  • Optional Reading: Sherman
  • Lecture Slides

When to use alternative sources of capital?

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • When to use alternative sources of capital?

4 Readings

  • CB Insights - Top 15 Corporate VCs
  • CB Insights - Evaluating the effectiveness of corporate venture capital investment in tech
  • Optional Reading: Sherman
  • Lecture Slides

Challenge Activities

    • 2 Assignment
Show info about module content

2 Assignment

  • Principles of Funding Strategies
  • Create a Funding Strategy for a New Venture Concept

Introduction

    • 2 Videos
    • 2 Readings
Show info about module content

2 Videos

  • What do investors want to see?
  • Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What are Investors Looking for in a Business Plan?

2 Readings

  • Entrepreneur - What Investors Really Want
  • Lecture Slides

How to create the pitch deck?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • How to create the pitch deck?

3 Readings

  • Forbes - The ultimate pitch deck to raise money for startups
  • BestPitchDecks.com - The best startup pitch decks
  • Lecture Slides

How to tell your story?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • How to tell your story?

2 Readings

  • Inc. Magazine - How to tell your company’s story
  • Lecture Slides

What are the do's and don'ts of the pitch?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • What are the do’s and don’ts of the pitch?

3 Readings

  • KC Source Link - Pitches gone wild: What not to do when you pitch your startup to investors
  • Inc. Magazine - Simple pitch tips that will attract investors to your startup
  • Lecture Slides

How to close the round?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • How to close the round?

2 Readings

  • Entrepreneur - Closing a startup financing deal
  • Lecture Slides

Challenge Activities

    • 2 Assignment
Show info about module content

2 Assignment

  • Fundamentals of "The Pitch"
  • Create "The Pitch" for a New Venture Concept

Further Readings and Resources (Optional)

    • 3 Readings
Show info about module content

3 Readings

  • Series A Startup - CEO Salary
  • Startup Equity for Employees
  • Series Seed (full set of deal documents)

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs

    • 1 Readings
Show info about module content

1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Auto Summary

Discover the essentials of startup funding with "New Venture Finance: Startup Funding for Entrepreneurs." This foundational Business & Management course, led by the University of Maryland, is perfect for aspiring and active entrepreneurs. Over 1200 minutes, you'll explore financing options, capital structure, term sheets, investor pitches, and more. Available on Coursera with Starter and Professional subscription options, it’s an ideal guide to mastering the financial landscape of new ventures.

Michael R. Pratt
Instructor

Michael R. Pratt