Online Advertising & Social Media

P.K. Kannan

Professor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean

University of Maryland

P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM). He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016). Dr. Kannan is an Associate Editor for Journal of Marketing Research, and Journal of Marketing, a Senior Editor for International Journal of Research in Marketing and serves on the editorial boards of the Marketing Science, Journal of Service Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and is chairing the INFORMS Service Science section. His teaching interests include marketing modeling, pricing, customer relationship management, and digital marketing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.

Wendy Moe

Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at Maryland Smith.

University of Maryland

Wendy Moe is the Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business. She is an expert in online and social media marketing with a focus on analytics. Professor Moe is a highly published academic with her research appearing in numerous leading business journals. She is also the author of Social Media Intelligence (Cambridge: 2014). Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award. She serves on the Board of Trustees for the Marketing Science Institute, the advisory board for the Wharton Customer Analytics Initiative, and the editorial boards of Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Interactive Marketing and International Journal of Research in Marketing.

Professor Moe consults for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the area of web analytics, social media intelligence and forecasting. Her research in web analytics was the foundation for NetConversions, Inc., an early innovator in the area of online data collection and analysis. She was part of the founding team that brought the company from start-up to acquisition in 2004. Professor Moe has also been a expert witness and consultant for litigation related to online retailing, advertising and branding issues. Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.

Lauren Rhue

Assistant Professor of Information Systems

University of Maryland, College Park

Lauren Rhue is an Assistant Professor of Information Systems in the Department of Decision, Operations and Information Technologies at the Smith School. Her research uses empirical and econometric methods to explore the economic and social implications of technology. Believing in technology as a force for positive economic change, she is interested in investigating the economic implications of technology platforms for traditionally disadvantaged populations. She earned her PhD in Information Systems from New York University’s Stern School of Business.

Yogesh Joshi

Associate Professor

University of Maryland, College Park

Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic marketing decisions, product differentiation, brand strategy, social influence, the diffusion of innovations, and new product development. He teaches customer-centric innovation in the undergraduate program and innovation and product development in the MBA program.