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Persuasive Communication
  • Level Foundation
  • Duration 19 hours
  • Course by IESE Business School
  • Offered by

About

Persuasive Communication is designed to teach individuals the principles of persuasive communication, enabling them to effectively convey their message and reach their audience.

Modules

Introduction Video

    • 1 Videos
    • 1 Readings
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1 Videos

  • Specialization Introduction

1 Readings

  • Get help and meet other learners. Join your Community!

Instructional Videos

    • 2 Videos
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2 Videos

  • Persuasion: The Soft Power
  • Practical suggestions to prepare a speech

Quiz Time

    • 2 Assignment
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2 Assignment

  • Multiple Choice Q
  • Single Choice Q

Instructional Videos

    • 6 Videos
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6 Videos

  • Rational Speech Introduction
  • Logos: The Rational Speech
  • Elements of the Rational Speech
  • How to prepare a Rational Speech?
  • Logos Speech Sample
  • Logos Speech Sample #2

Quiz Time

    • 2 Assignment
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2 Assignment

  • Multiple Choice Q
  • Multiple Choice Q

Instructional Videos

    • 7 Videos
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7 Videos

  • Ethos introduction
  • The Ethos Structure
  • Ethos Speech Sample
  • Ethos Speech Sample #2
  • Problem & Solution Structure
  • Problem & Solution Speech Sample
  • Problem & Solution Speech Sample #2

Quiz Time

    • 2 Assignment
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2 Assignment

  • Single Choice Q
  • Single Choice Q

Instructional Videos

    • 7 Videos
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7 Videos

  • Storytelling Introduction
  • When to Use a Story?
  • Structure of a Good Story
  • The Seven Mortal Sins of Storytelling
  • Effective Tools in Storytelling
  • Storytelling Speech Sample
  • Storytelling Speech Sample #2

Quiz Time

    • 2 Assignment
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2 Assignment

  • Multiple Choice Q
  • Multiple Choice Q

Instructional Videos

    • 5 Videos
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5 Videos

  • Pathos introduction
  • The emotional speech
  • Emotional and ceremonial speech
  • Pathos Speech Sample
  • Pathos Speech Sample #2

Quiz Time

    • 2 Assignment
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2 Assignment

  • Single Choice Q
  • Single Choice Q

Auto Summary

Unlock the power of Persuasive Communication in this foundational course by Coursera. Ideal for business and management professionals, it covers essential strategies to enhance your ability to influence and motivate. With five in-depth lectures, practical exercises, and case studies, you'll master credibility, logical speech structure, emotional connections, and storytelling. Complete the course in 1140 minutes and choose from Starter or Professional subscription options to elevate your communication skills effectively.

Yago De la Cierva
Instructors

Yago De la Cierva

Greg Burke
Instructors

Greg Burke