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Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan
  • Level Foundation
  • Duration 22 hours
  • Course by Michigan State University
  • Offered by

About

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: -complete a business model summarizing assumptions about what value they will offer to whom, and how they will make money. - systematically test and validate these assumptions within the constraints of their available resources, and - use these validated assumptions to generate financial projections that are based on actual resources and efforts expended. The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions. The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.

Modules

Course Overview

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process

1 Videos

  • Construction Zone One: The Business Development Process

1 Readings

  • The E-Myth Revisited Summary-Part Three

Introduction to Quad-P Planning Process

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal

1 Videos

  • The Quad-P Planning Process

1 Readings

  • Validate Your Business Model

Component Parts of the Process

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal

1 Videos

  • Pieces for the Dream

Summation of the Quad-P Planning Process

    • 1 Assignment
Show info about module content

1 Assignment

  • Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process

Process Principles Revisited

    • 1 Videos
    • 2 Discussion
Show info about module content

2 Discussions

  • Deer Steer: A Case Study
  • Stedera Co-Packers: A Case Study

1 Videos

  • Process Principles Revisited

Process Principles Continued

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset

1 Videos

  • Process Planning Principles Continued

2 Readings

  • 29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.
  • How These Entrepreneurs Found Success in an Industry They Knew Nothing About

The Anatomy of a Plan

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning

1 Videos

  • The Anatomy of a Plan

2 Readings

  • The Lost Art of Planning
  • The Principles of Planning

Break for Reflections

    • 3 Videos
Show info about module content

3 Videos

  • Mantra of the Day: Maxcha, Minche Baby!
  • The Perfect Meal Part 1: An Example of Adaptive and Process Planning
  • The Perfect Meal Part 2: An Example of Adaptive and Process Planning

The Anatomy of a Plan Parts 2 & 3

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem

2 Videos

  • The Anatomy of a Plan: Simple & Compound
  • The Anatomy of a Plan: Complex & Meta

Review of Principled Planning

    • 4 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Perspectives on Planning: Demonstrating Your Ability to Recognize if a Planning Process is Appropriate

4 Videos

  • Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning
  • Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning
  • Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning
  • Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together

Summation of Principle Planning

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process

1 Peer Review

  • Peer Reviewed Adaptive/Meta Planning: Demonstrating Your Ability to Execute Adaptive or Process Planning

Creating Value

    • 1 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition

1 Videos

  • What is Value?

3 Readings

  • How to Turn an Idea into a Startup-Begin with a Business Concept Statement
  • How to Develop a Compelling Value Proposition
  • 4 Steps To Building A Compelling Value Proposition

Proposing the Value Proposition Statement

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Proposing the Customer Profile Map: Developing Your Value Proposition

1 Videos

  • Proposing Value

1 Readings

  • The Value Proposition Canvas by Strategyzer

Proofing the Value Proposition Statement

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz Testing Your Ability to Validate a Value Proposition

4 Videos

  • Finding Proven Value
  • Proofing Problem: Invite Co-creation
  • Proofing Problem: Co-creation Continued
  • Proofing Problem: Social Listening & Searching Tracking

Proofing the Value Proposition Statement Continued

    • 2 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer Review: Proofing the Customer Profile Map

2 Readings

  • How to Use Google Adwords Keywords Tool
  • How to Do Keyword Research

Proposing the Business Concept Statement

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 3.1- Business Concept: Test Your Understanding of a Business Concept Statement

2 Videos

  • Proposing the Business Concept Statement - Part 1
  • Proposing the Business Concept Statement - Part 2

Proofing the Business Concept Statement

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module Three Graded Quiz: Test Your Understanding of the Business Concept

1 Videos

  • Proofing The Business Concept Statement

Summation of the Business Concept Statement

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer Review: Proofing the Business Concept

The Business Model Concept

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz 6:1 Business Model

2 Videos

  • The Good News
  • Motivation to Master

3 Readings

  • WHAT IS A BUSINESS MODEL
  • Do You Really Understand What Your Business Model Is?
  • (BUSINESS MODEL) INNOVATION VS. (PRODUCT) INVENTION

Business Model Frameworks: Numbers, Narratives, and Infrastructure

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Numbers - Part 1
  • Numbers - Part 2
  • Narratives & Infrastructure

2 Readings

  • Do Some Business Models Perform Better
  • Business – Why the Business Model is so important

Proposing the Business Model

    • 1 Videos
    • 4 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer Review - Proposing a Business Model

1 Videos

  • Proposing the Business Model

4 Readings

  • How would You Describe Your Business Model
  • Business Model Canvas in 5 Minutes
  • Business Model Generation
  • Business Model Canvas-A Complete Guide

Launch Into Strategy

    • 1 Videos
    • 3 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz on Business Model: Test Your Understanding of the Business Model Milestone

1 Peer Review

  • Peer Review – Towards Innovating the Business Model

1 Videos

  • Launch into Strategy

3 Readings

  • What is Strategy?
  • Strategy versus Business Model
  • The St. Gallen Business Model Navigator

Auto Summary

Discover "Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan," a foundational business and management course on Coursera. Taught by industry experts, this 1320-minute course helps learners design, test, and validate a scalable business model. Ideal for aspiring entrepreneurs, it offers actionable insights for creating financial projections based on real resources. Available through Starter and Professional subscriptions, this course is perfect for those seeking a solid planning foundation for new ventures.

Ken Szymusiak
Instructors

Ken Szymusiak

Forrest S. Carter
Instructors

Forrest S. Carter

David Wheeler
Instructors

David Wheeler