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Platform Thinking: designing a Platform
  • Level Foundation
  • Duration 6 hours
  • Course by Politecnico di Milano
  • Offered by

About

Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms. At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do. Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.

Modules

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction

1 Readings

  • How this course works

Setting the baseline

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Activity 1 - Reflection

3 Videos

  • Platforms as Matchmakers...and beyond
  • The Platforms' DNA and value creation drivers
  • Activity 1 - Talking with Matteo Sarzana

2 Readings

  • Additional resources
  • Activity 1

Kicking it off

    • 4 Videos
    • 4 Readings
Show info about module content

4 Videos

  • Chicken and Egg paradox
  • Collaboration to launch a platform
  • From linear value chain business to a platform-based one
  • The Avengers and the Knowledge Platform Strategy

4 Readings

  • Additional resources
  • Additional resources
  • Additional resources
  • Additional resources

Managing it through the growth

    • 5 Videos
    • 7 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Activity 2 - Reflection

5 Videos

  • Quantity VS Quality
  • Moving towards multi-sided platforms: supply-side extensions
  • Moving towards multi-sided platforms: transactional advertising and data trading
  • Activity 2 - Talking with Alessandro Cadoni
  • The process to implement Platform Thinking

7 Readings

  • Additional resources
  • Additional resources
  • Additional resources
  • Activity 2
  • Additional resources
  • Activity 3
  • Let's wrap up!

Final Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz

Auto Summary

Unlock the transformative power of platforms with "Platform Thinking: Designing a Platform." This engaging course is tailored for business innovators and management enthusiasts looking to create impactful platforms that revolutionize the way we live and do business. Dive deep into the intricacies of platform design, starting from identifying your initial customer base to navigating the complexities of growth and ecosystem management. Under the expert guidance of Coursera, this foundational course demystifies the concept of platforms, going beyond the basics of user connection seen in examples like Airbnb and Uber. Learners will explore strategic insights and practical tactics essential for designing, launching, and sustaining successful platforms. Spanning 360 minutes, this course is accessible through Coursera’s Starter subscription, making it an ideal choice for those eager to grasp the essentials of platform thinking. Whether you're an aspiring entrepreneur, a business strategist, or a seasoned professional looking to pivot towards a platform model, this course is your gateway to mastering platform innovation. Join us and start your journey to becoming a platform pioneer.

Daniel Trabucchi
Instructors

Daniel Trabucchi

Tommaso Buganza
Instructors

Tommaso Buganza