Monthly Subscription Starting at AED 99 + VAT

Platform Thinking: exploiting data through platforms
  • Level Foundation
  • Duration 5 hours
  • Course by Politecnico di Milano
  • Offered by

About

(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.

Modules

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction

1 Readings

  • How this course works

Strategies to exploit data

    • 5 Videos
    • 5 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Activity 1 - Reflection

5 Videos

  • Freeconomics
  • Enhanced advertising
  • E-ethnography
  • Data trading
  • Activity 1 - Talking with Alessandro Tansini

5 Readings

  • Additional resources
  • Additional resources
  • Additional resources
  • Additional resources
  • Activity 1

Generating platforms through data

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Data-driven epiphanies
  • Data-driven Innovation

1 Readings

  • Additional resources

Implications of data exploitation

    • 5 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Activity 2 - Reflection

5 Videos

  • Data and Privacy: a rising dilemma
  • Business Model Transparency
  • The role of value sharing
  • The role of blockchain in re-shaping platforms
  • The data board to exploit platform thinking through data

4 Readings

  • Activity 2
  • Additional resources
  • Additional resources
  • Let's wrap up!

Final Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz

Auto Summary

Explore "Platform Thinking: Exploiting Data Through Platforms" to understand the strategic use of data in digital platforms like social networks and streaming services. Taught by Coursera, this foundational course delves into data-driven opportunities, ethical considerations, and policy implications over 300 minutes. Ideal for business and management enthusiasts, it offers a starter subscription option.

Daniel Trabucchi
Instructors

Daniel Trabucchi

Tommaso Buganza
Instructors

Tommaso Buganza