- Level Foundation
- Duration 20 hours
- Course by Rutgers the State University of New Jersey
-
Offered by
About
Practical Finance for Entrepreneurial Creatives Ever dream of running your own business? You’ll need a solid idea, of course. Plus, enthusiasm, energy, perseverance...and financial know-how. In this one-of-a-kind course designed for non-business majors with entrepreneurial aspirations, you will learn how the personal is truly the foundation for the professional—how the same principles that govern good personal financial management are directly applicable to and a critical success factor for whatever entrepreneurial venture you may have in mind. Beginning with the personal financial management-side of the equation, the course videos will take you behind the financial institutional scene to show you how to: Develop personal and household budgets and manage cash flow Acquire, manage and protect consumer credit products including loans, leases, credit and debit card transactions Develop saving and investment strategies and plan for housing and auto purchases, rentals and leases Evaluate personal, property and healthcare insurance products and overcoming financial adversity With that solid foundation laid, you will then see how the fundamental concepts of personal financial management translate into an entrepreneurial setting as you learn how to: Assess a venture’s feasibility and the entrepreneur’s ability to properly guide its development Select the right legal, accounting, and talent management representation and support, and developing and monitoring business, strategic and operating plans and budgets for businesses and freelance activities Manage risks, optimizing organizational designs and safeguarding intellectual property Arrange for the right type of financing and investment capital for your venture, addressing the unique challenges of and negotiating practical solutions to financial adversity and reaping the financial harvest: selling, liquidating and transferring ownership interests Develop a draft business plan for the venture you have in mind The course also includes a series of self-assessment exercises with an answer key, an optional capstone project for those who are contemplating (or have already begun) an entrepreneurial venture, and an optional series of contemplative questions that are drawn from the digital text, Practical Finance – A Straightforward Guide to Personal and Entrepreneurial Finance. The 6th edition, which is available on Amazon Links to an external site., is used extensively in the “live” version of the Rutgers course. It contains additional content and hundreds of links to freely available resources including reference material, topical articles and financial calculators. One last note: A scant few of the videos reference matters--such as those involving tax law and the Affordable Healthcare Act--that have evolved with the passage of time and subsequent legislation. The digital text reflects these changes.Modules
Introduction
2
Readings
- Meet Your Instructor: Mitchell Weiss
- Practical Finance for Entrepreneurial Creatives - Coursera Course Description and Learning Objectives
Lesson 1 - Setting Up Shop
8
Readings
- Setting Up Shop - Overview
- 1.1 Budgeting
- 1.2 Career Chance or Career Choice
- 1.3 - Problem #1
- 1.4 Cash Management
- 1.5 Taxes
- 1.6 - Problem #2
- 1.7 - Problem #3
Lesson 2 - When It Comes Time to Borrow
1
Assignment
- Quiz - Lesson 1 & 2
13
Readings
- When It Comes Time to Borrow
- 2.1.a Bureaus, Scores, Borrowing, Banks
- 2.1.b Loan Terms and Conditions
- 2.2 - Problem #1
- 2.3 - Problem #2
- 2.4 - Problem #3
- 2.5 Acquiring Credit - Student Loans
- 2.6 - Problem #4
- 2.7 Acquiring Credit - Leases
- 2.8 - Problem #5
- 2.9 Acquiring Credit - Credit Cards
- 2.10 - Problem #6
- 2.11 Debt Management Strategies
Lesson 3 - Funding Your Future
5
Readings
- Funding Your Future
- 3.1.a Savings and Investment Strategies
- 3.1.b Retirement Planning
- 3.2 - Problem #1
- 3.3 - Problem #2
Lesson 4 - Big-Money Purchases
5
Readings
- Big Money Purchases
- 1.a Automobile Purchases
- 4.1.b Housing Purchases
- 4.2 - Problem #1
- 4.3 - Problem #2
Lesson 5 - Insuring Your World
5
Readings
- Insuring Your World
- 5.1.a The Business of Insurance - Auto and Home
- 5.1.b The Business of Insurance - Health Care and More
- 5.2 - Problem #1
- 5.3 - Problem #2
Lesson 6 - When Things Head Sideways
1
Assignment
- Quiz- Lessons 3, 4, 5 & 6
5
Readings
- When Things Head Sideways
- 6.1 Financial Distress
- 6.2 - Problem #1
- 6.3 - Problem #2
- Self-Assessment - Lessons 3, 4, 5 & 6
Lesson 7 - Why the Big Deal about Small Business?
5
Readings
- Why the Big Deal about Small Business?
- 7.1 Have You Thought it Through - Do You Have What it Takes? - Transcript
- 7.2 Do You Understand the Risks?
- 7.3 Do You Know Your Responsibilities?
- 7.4 Do You Have an Idea that Can Stand up to Pen and Paper?
Lesson 8 - Organizing and Managing the Enterprise
1
Assignment
- Quiz - Lessons 7 & 8
11
Readings
- Organizing and Managing the Enterprise
- 8.1 Choosing the Right Advisors
- 8.2.a Cash vs. Accrual Accounting
- 8.2.b Balance Sheet
- 8.2.c Income Statement
- 8.2.d Statements of Cash Flow and Equity
- 8.3.a Cash Conversion Cycle
- 8.3.b Financial Ratios
- 8.3.c Financial Planning
- 8.4.a Risk Management
- 8.4.b Intellectual Property, Org Design, Social Networking
Lesson 9 - Debt, Equity and Coping with Financial Adversity
1
Assignment
- Quiz - Lesson 9
13
Readings
- Debt, Equity and Coping with Financial Adversity
- 9.1.a Underwriting Process
- 9.1.b Terms and Conditions
- 9.2.a Preparing to Borrow
- 9.2.b Borrowing Alternatives
- 9.2.c Financial Products - Part One
- 9.2.d Financial Products - Part Two
- 9.3.a Transaction Structuring - Part One
- 9.3.b Transaction Structuring - Part Two
- 9.4.a Choosing the Right Partners
- 9.4.b Structure, Valuations, Agreements
- 9.5.a Self-Directed Restructures
- 9.5.b Forbearances, Modifications, B/K
Lesson 10 - Buying, Selling and Calling it Quits
3
Readings
- Buying, Selling and Calling it Quits
- 10.1 Mergers and Acquisitions
- 10.2 Graceful Exits
Lesson 11 - Entrepreneurial Finance for Creatives
1
Assignment
- Quiz - Lesson 10 & 11
2
Readings
- Entrepreneurial Finance for Creatives
- 11.0 Entrepreneurial Finance for Creatives
Capstone Project (optional)
2
Readings
- Optional Capstone Project
- Optional Contemplative Questions
Course Conclusion
Auto Summary
**Practical Finance for Entrepreneurial Creatives** **Business & Management Focus** Are you an aspiring entrepreneur with a creative flair but lacking financial expertise? This unique course bridges the gap for non-business majors who aim to start their own ventures. Crafted to transform personal financial skills into entrepreneurial success, it’s an ideal stepping stone for creative individuals ready to embark on their business journey. **Instructor and Content** Delivered by Coursera, this foundational course offers a comprehensive dive into finance management tailored for entrepreneurial settings. It begins with essential personal finance skills—budgeting, cash flow management, credit handling, and investment strategies. As you build this foundation, the course transitions to apply these principles to entrepreneurial contexts, covering venture feasibility, legal and financial planning, risk management, and business plan development. **Course Duration and Subscriptions** Spanning 1200 minutes, this extensive yet manageable course is available through the Coursera Starter subscription, providing flexible access to all materials. **Target Audience** Ideal for non-business majors and creative entrepreneurs, this course equips you with the financial acumen needed to turn your passion into a thriving business. Whether you’re at the idea stage or already taking the first steps, this course offers invaluable insights and practical tools to ensure your venture’s financial health and success. Engage with self-assessment exercises, an optional capstone project, and contemplative questions drawn from the digital text "Practical Finance – A Straightforward Guide to Personal and Entrepreneurial Finance," making this course not just informative but also deeply interactive and reflective. Embark on your entrepreneurial journey with confidence, backed by solid financial knowledge and practical strategies.

Mitchell D. Weiss