Pricing Strategy Optimization
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing.
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- Level Foundation
- Course by University of Virginia
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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.Auto Summary
Elevate your business acumen with the "Pricing Strategy Optimization" course, designed for professionals in Business & Management. This specialized program empowers you with advanced techniques to enhance price realization and maximize profits. Gain insights from Boston Consulting Group's global pricing experts and esteemed faculty from the University of Virginia Darden School of Business, who bring you practical frameworks, tips, and tools from their extensive experience. Explore pricing strategies through BCG's proprietary three "lenses"—cost and economics, customer value, and competition—offering a comprehensive understanding of pricing's strategic power. By the end of the course, you'll develop a portfolio-building presentation showcasing your ability to implement strategic pricing effectively. Offered by Coursera, this foundational course is perfect for professionals looking to strengthen their pricing strategy skills. Choose from flexible subscription options, including Starter and Professional, to best suit your learning needs. Embark on this journey to transform your pricing strategies and drive business success.
Jean Manuel Izaret
Thomas Kohler
Ronald T. Wilcox