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Product Management Essentials
  • Level Foundation
  • Duration 6 hours
  • Course by University of Maryland, College Park
  • Offered by

About

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.

Modules

Overview

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Introducing Our Course

4 Readings

  • Welcome to Product Management Essentials
  • What You'll Learn
  • Meet Dr. James V. Green
  • Connect with Your Classmates

Expand Your Learning

    • 1 Readings
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1 Readings

  • Explore the Specialization in Product Ideation, Design, and Management

Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Roles and Responsibilities of the Product Manager

1 Readings

  • Overview

What Do Product Managers Do?

    • 3 Videos
    • 1 Readings
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3 Videos

  • What Do Product Managers Do?
  • Product vs Project vs Program
  • Types of Product Managers

1 Readings

  • Overview

How to Become a Product Manager

    • 1 Videos
    • 1 Readings
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1 Videos

  • How to Become a Product Manager

1 Readings

  • Careers in Product Management

The Product-Development Life Cycle

    • 6 Videos
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6 Videos

  • Overview
  • The Product-Development Life Cycle: Finding and Planning
  • The Product-Development Life Cycle: Designing
  • The Product-Development Life Cycle: Building
  • The Product-Development Life Cycle: Sharing
  • The Product-Development Life Cycle: Assessing

Product Spotlight

    • 1 Readings
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1 Readings

  • Sharetribe

Challenge Question

    • 1 Discussion
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1 Discussions

  • Roles and Responsibilities of the Product Manager

Quiz

    • 1 Assignment
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1 Assignment

  • Roles and Responsibilities of the Product Manager

Introduction

    • 2 Videos
    • 1 Readings
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2 Videos

  • Managing Innovative Product Teams
  • Organizing and Managing a Product Team

1 Readings

  • Overview

Working with Business

    • 5 Videos
    • 1 Readings
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5 Videos

  • Overview
  • 5C Analysis
  • Creating an Opportunity Hypothesis
  • Validating the Hypothesis
  • Creating the Product Requirements Document (PRD)

1 Readings

  • Top Roadmapping Tools

Working with Design

    • 6 Videos
    • 1 Readings
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6 Videos

  • Overview
  • What is User Experience Design?
  • Product Managers vs Designers
  • The Design Process
  • Usability Testing
  • Dieter Rams’ 10 Principles of Good Design

1 Readings

  • Top Prototyping Tools

Working with Engineering

    • 7 Videos
    • 1 Readings
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7 Videos

  • Overview
  • Product/Engineering Relationships
  • Software Development Methodologies
  • Waterfall Development
  • Agile Development
  • Scrum
  • Kanban

1 Readings

  • Top Sprint Tools

Challenge Question

    • 1 Discussion
Show info about module content

1 Discussions

  • Managing Innovative Product Teams

Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Managing Innovative Product Teams

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Market Development and Commercialization

1 Readings

  • Overview

Marketing Challenges

    • 4 Videos
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4 Videos

  • Marketing Challenges
  • Common Marketing Mistakes
  • Know Your Customer
  • Rethinking the 4Ps of Marketing

Customer Development

    • 4 Videos
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4 Videos

  • Revisiting Customer Development
  • Highlights from the Customer Development Manifesto
  • Market Type and Marketing
  • How Market Type Affects Marketing Strategy

Crossing the Chasm

    • 4 Videos
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4 Videos

  • The Basics of Crossing the Chasm
  • Solving Customer Problems
  • Segmenting the Market
  • Expanding Your Market

Challenge Question

    • 1 Discussion
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1 Discussions

  • New Discussion Prompt

Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Market Development and Commercialization

Next Steps

    • 2 Readings
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2 Readings

  • Congratulations!
  • Explore the Specialization in Product Ideation, Design, and Management

Auto Summary

"Product Management Essentials" is a comprehensive course designed for aspiring product managers and stakeholders in Business & Management. Taught by industry experts at Coursera, it covers fundamental roles, responsibilities, and skills essential for product management. Over 360 minutes, learners will explore team leadership, product development life cycles, and key marketing concepts. Offered at a foundation level, it's available through a Starter subscription, making it ideal for those looking to enter or advance in the field.

Dr. James V. Green
Instructor

Dr. James V. Green