Protecting Business Innovation
The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent. This specialization covers business law and strategy, along with other essential skills and concepts, and what they mean for protecting the innovations of a business.
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- Level Foundation
- Course by The Hong Kong University of Science and Technology
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Offered by
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The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent. This specialization covers business law and strategy, along with other essential skills and concepts, and what they mean for protecting the innovations of a business. It starts with protecting business innovations via trademark, developed at the Hong Kong University of Science and Technology, and led by top-ranked HKUST faculty. It then introduces components of patent law and copyright law, which provides you with the tools of what is needed to submit a formal patent application and how to avoid copyright infringement. The specialization then switches gears into what it takes to create a resource based strategy through the use of a variety of resources within a business. It details how to create a virtual fortress to prevent other firms from copying your innovations. Finally, now more than ever, companies are innovating their methods and processes through technological advancements. The last part of this specialization will cover the software innovation part of copyright, and how the Digital Millennium Copyright Act (DMCA) which is a US Law, affects companies around the world.Auto Summary
"Protecting Business Innovation" is an essential course for anyone looking to safeguard their business ideas, products, and designs in the competitive landscape of modern commerce. Offered by the esteemed Hong Kong University of Science and Technology and led by top-ranked HKUST faculty, this course delves into the crucial aspects of intellectual property rights and trademark law, providing a comprehensive understanding of how to protect business innovations effectively. This specialization begins with the fundamentals of securing business innovations through trademarks, then progresses to the intricacies of patent and copyright law. Learners will gain practical knowledge on submitting patent applications and avoiding copyright infringement, equipping them with the necessary tools to protect their creations. The course also explores how to develop a robust resource-based strategy to prevent competitors from replicating innovations. In an era of rapid technological advancements, the final module addresses software innovation and the implications of the Digital Millennium Copyright Act (DMCA) on global business practices. Available through Coursera, this foundational-level course offers flexible subscription options, including Starter and Professional tiers, making it accessible to a wide range of learners. Ideal for business professionals, entrepreneurs, and innovators, this course empowers participants to build a virtual fortress around their innovations, ensuring they reap the full benefits of their creativity and hard work.
Theodore Henry King CLARK