Protecting Business Innovations via Strategy
Protecting Business Innovations Via Strategy Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 11 hours
- Course by The Hong Kong University of Science and Technology
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Offered by
About
Protecting Business Innovations Via Strategy Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful. (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategyModules
Welcome to Protecting Business Innovations via Strategy
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1
Videos
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2
Readings
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1
Discussion
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Discussions
- Meet & Greet!
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Videos
- Welcome to Protecting Business Innovations!
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Readings
- Course Outline
- Assignments & Grading
Course & Week 1 Overview
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Videos
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Videos
- 1.1 Course & week 1 overview
Introduction to Resource Based Strategy
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- 1.2 Resource Based Strategy
Resource with "Size"
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2
Videos
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1
Discussion
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Discussions
- iOS or Andriod?
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Videos
- 1.3 Economies of Scale
- 1.4 Network Externalities
Resource with "Access"
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2
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- 1.5 Access to Resources
- 1.6 Access to Markets & Customers
Resource with "Knowledge"
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- 1.7 Knowledge as Advantage
Week 1 Summary
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Videos
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Videos
- 1.8 Resource Based Strategy Summary
Week 1 Quiz
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Assignment
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Assignment
- Introduction to Strategy Quiz
Week 2 overview
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Videos
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Videos
- 2.1 Move Fast or Get Passed Overview
How can a business move fast?
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2
Videos
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1
Discussion
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Discussions
- Introduce a Startup that disrupts a traditional industry in your country
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Videos
- 2.2 Continuous Innovation
- 2.3 Intel vs AMD
Partnership as Strategy
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3
Videos
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1
Discussion
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Discussions
- Does Starbucks franchise?
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Videos
- 2.4 Franchising
- 2.5 Alliances, Joint Venture & Licensing
- 2.6 The Love-Hate Relationship
International Strategy
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2
Videos
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Videos
- 2.7 International Strategy
- 2.8 Tesla is Going Global
Week 2 Summary
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Videos
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Videos
- 2.9 Move Fast or Get Passed Summary
Week 2 Quiz
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Assignment
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Assignment
- Move Fast or Get Passed Quiz
Week 3 Overview
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1
Videos
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Videos
- 3.1 E-commerce Strategy Overview
Cyber Law
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2
Videos
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1
Readings
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Discussion
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Discussions
- Are Uber and Airbnb legal in your country?
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Videos
- 3.2 Global Cyber Law
- 3.3 Mice & Elephants
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Readings
- (Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned
E-contract
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2
Videos
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1
Readings
2
Videos
- 3.4 Contracts Online
- 3.5 Terms & Conditions
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Readings
- (Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce
Week 3 summary
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Videos
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Videos
- 3.6 E-commerce Strategy Summary
Week 3 Quiz
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Assignment
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Assignment
- e-Commerce quiz
Week 4 Overview
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Videos
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Videos
- 4.1 Changing the Rules Overview
Pricing Strategy
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4
Videos
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2
Readings
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- 4.2 Pricing Strategy
- 4.3 Big Data & Analytics @ Capital One
- 4.4 Most Profitable Song
- 4.5 Pricing of Drugs
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Readings
- (Optional) Documentary of the "Happy Birthday Song"
- (Optional) Readings & videos on "Pricing of Drugs"
Changing the Rules
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1
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- 4.6 Why no Coca-Cola at Pizza Hut?
Week 4 Summary
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- 4.7 Changing the Rules Summary
Peer-graded Assignment
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PeerReview
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Peer Review
- Create business strategy for both small family owned & international well-known coffee shops
Course Summary
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Videos
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Readings
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Videos
- 4.8 Course Summary
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Readings
- Please rate this course! :)
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Tell us about your experience in this course to help improve future iterations
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Assignment
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Assignment
- Post course feedback
Auto Summary
Discover how to safeguard your business innovations through strategic approaches in this foundational course by Coursera. Ideal for business managers, this course delves into resource-based strategies, rapid adaptation, e-commerce, and rule-changing tactics. Part of a four-course series, it complements other protection methods like copyright, patent, and trademark. Lasting 660 minutes, you can subscribe via Starter or Professional plans. Enhance your innovation protection skills today!
Theodore Henry King CLARK