The Role of the Media
The Role of Media is designed to provide learners with a comprehensive understanding of the news, journalism and how to effectively deal with the press.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 9 hours
- Course by IESE Business School
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Offered by
About
The Role of Media is designed to provide learners with a comprehensive understanding of the news, journalism and how to effectively deal with the press.Modules
Instructional Videos
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7
Videos
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1
Readings
7
Videos
- The Role of the Media Introduction
- Media Made for Conflict
- More that a Watchdog
- Deal with Media or Pay the Price
- Media Relations
- There are No Secrets
- The Role of the Media Conclusion
1
Readings
- Get help and meet other learners. Join your Community!
Quiz Time
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2
Assignment
2
Assignment
- Single Choice Q
- Single Choice Q
Instructional Videos
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6
Videos
6
Videos
- Introduction to What Makes News
- Bite-Sized News
- Exercises on How to Improve Soundbites
- What´s Most Newsworthy?
- Come Up with your Definition of News
- What Makes News Conclusion
Quiz Time
-
1
Assignment
1
Assignment
- Single Choice Q
Instructional Videos
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7
Videos
7
Videos
- Time to Talk with the Media Introduction
- Learn How to Listen
- The Four Rules
- Trust: The Key to Relations with Reporters
- Interviews
- Tough Interviews and Tricks of the Trade
- Time to Talk with the Media Conclusion
Quiz Time
-
2
Assignment
2
Assignment
- Single Choice Q
- Multiple Choice Q
Auto Summary
Explore "The Role of the Media" on Coursera, a foundational course in Business & Management. Gain in-depth insights into news, journalism, and press relations over 540 minutes. Ideal for beginners, with Starter and Professional subscription options. Perfect for anyone looking to understand and navigate the media landscape effectively.
Greg Burke
Yago De la Cierva