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Scale Up Specialization Capstone
  • Level Professional
  • Duration 2 hours
  • Course by IE Business School
  • Offered by

About

In the Scale Up Specialization Capstone, you'll develop insights into how and why startups scale up across their entire business - from products and processes, to sales and marketing, and all the way through to company culture. You'll go in depth to examine how a real company of your choice scaled up and create a case study of that company, showcasing your understanding of the issues a scaleup faces and how to overcome these issues and challenges - from the initial moment when scaling up becomes a possibility, through transitions in product and processes, to the creation of a strong, effective, and resilient company culture that will last. For the project, you'll profile a company and investigate how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. In this piece, you'll explore how startups plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase. This Capstone course is aimed at learners who have experience of working in a startup and want to scale up their business, providing an opportunity for you to apply what you have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).

Modules

Preparing for the Project

    • 1 Videos
    • 2 Readings
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1 Videos

  • Welcome to the Capstone!

2 Readings

  • Project Instructions
  • Tips for Completing the Project

Peer Review Tips

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Capstone Project

1 Videos

  • Tips for Peer Reviewing the Project

Congratulations on Completing the Specialization

    • 1 Videos
    • 1 Readings
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1 Videos

  • Congratulations on Finishing the Specialization!

1 Readings

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Auto Summary

The Scale Up Specialization Capstone, led by Coursera, delves into the intricacies of scaling up start-ups across all business aspects, including products, processes, sales, marketing, and company culture. This course is ideal for professionals with start-up experience who aim to grow their business. Over 120 hours, learners will create a comprehensive case study on a real start-up's scaleup journey, applying insights from previous courses. Subscription options include Starter and Professional plans.

Coursera QA Team
Instructors

Coursera QA Team

Joe Haslam
Instructors

Joe Haslam