Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 7 hours
- Course by Michigan State University
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Offered by
About
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.Modules
Lesson 1: Intro - Tools for Ideation
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2
Videos
2
Videos
- Intro to Ideation
- Are You Ready For Ideas?
Lesson 2: Power of Observation
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1
Videos
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1
PeerReview
1
Peer Review
- Observational Exercise
1
Videos
- The Power of Observation
Lesson 3: Power of Play
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1
Videos
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1
PeerReview
1
Peer Review
- Power of Play Exercise
1
Videos
- The Power of Play
Lesson 1: Inspiration
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2
Videos
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1
PeerReview
1
Peer Review
- How might we...?
2
Videos
- Design Thinking Methodology
- Inspiration
Lesson 2: Ideation
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1
Videos
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1
PeerReview
1
Peer Review
- Brainstorm Exercise
1
Videos
- Ideation
Lesson 3: Implementation
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1
Videos
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1
PeerReview
1
Peer Review
- Minimally Viable Product (MVP) Exercise
1
Videos
- Implementation
Lesson 1: What is Customer Discovery?
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2
Videos
2
Videos
- Intro to Customer Discovery
- What is Customer Discovery?
Lesson 2: Customer Discovery Plan
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1
Videos
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1
PeerReview
1
Peer Review
- Customer Discovery Exercise
1
Videos
- Customer Discovery Plan
Auto Summary
Unlock your creative potential and drive innovation with "The Search for Great Ideas: Harnessing Creativity to Empower Innovation," a foundational course in Business & Management offered by Coursera. Guided by expert instructors, this engaging course empowers you to identify and develop compelling business ideas using observational tools and other innovative techniques. Throughout the course, you'll learn to: - Build a resource inventory to assess and create market opportunities. - Align market opportunities with your personal passions and capabilities. - Evaluate and prioritize ideas to determine their potential for commercial and personal success. Designed for individuals eager to turn their business concepts into reality, this 420-minute course is available through Starter and Professional subscription options. Whether you're an aspiring entrepreneur or a seasoned professional looking to refresh your approach, this course will equip you with the skills to transform your ideas into impactful business ventures.
Ken Szymusiak
Forrest S. Carter
David Wheeler