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Storytelling and influencing: Communicate with impact
  • Level Foundation
  • Duration 18 hours
  • Course by Macquarie University
  • Offered by

About

An ambitious vision for the future of your organisation isn't enough " how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of "influencing'. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

Modules

Course overview

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Course welcome and introduction

2 Readings

  • Course overview
  • Learning activities and assessment

Meet your class

    • 1 Discussion
Show info about module content

1 Discussions

  • Introduce yourself

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 1 outline

Lesson 1

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 1.1a What is persuasive communication?
  • 1.2b Assessing human behaviour
  • 1.3a Decision making: How it's done
  • 1.3b How to question for unconscious values

1 Readings

  • Explore further resources 1

Practice 1

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 1: Check your understanding

Assessment 1

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 1 quiz

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 2 outline

Lesson 2

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • 2.1 Information processing and recalling stories
  • 2.2b Why is storytelling important?
  • 2.3a Structure that story!

2 Readings

  • 2.2a Storytellers
  • Explore further resources 2

Practice 2

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 2: Check your understanding

Assessment 2

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 quiz

Weekly outline

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Week 3 outline

1 Readings

  • Become a Global MBA learner

Lesson 3

    • 4 Videos
    • 2 Readings
Show info about module content

4 Videos

  • 3.1 The art and science of building rapport
  • 3.2a Relationships only happen with rapport
  • 3.2b The matching exercise
  • 3.3a Making your meeting matter

2 Readings

  • 3.2c Communication: Mehrabian
  • Explore further resources 3

Practice 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 3: Check your understanding

Assessment 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 3 quiz

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 4 outline

Lesson 4

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 4.1 Group influence and impression management
  • 4.2a The three questions to influence
  • 4.2b The need to lead
  • 4.3a The questions that get real answers

1 Readings

  • Explore further resources 4

Practice 4

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 4: Check your understanding

Assessment 4

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 4 quiz

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 5 outline

Lesson 5

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • 5.1 Looking for win-win
  • 5.2 Stop objecting!
  • 5.3a Convince them quickly!

1 Readings

  • Explore further resources 5

Practice 5

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 5: Check your understanding

Assessment 5

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 5 quiz

Weekly outlline

    • 1 Videos
Show info about module content

1 Videos

  • Week 6 outline

Lesson 6

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 6.1a Pitching as a persuasion process
  • 6.1b Perfect pitch preparation
  • 6.2a The secret structure
  • 6.3 Why all the questions?! The reason people ask questions

1 Readings

  • Explore more resources 6

Practice 6

    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 6: Check your understanding

Assessment 6

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 6 quiz

Course wrap-up

    • 1 Videos
Show info about module content

1 Videos

  • Course wrap-up

Auto Summary

Enhance your leadership skills with the course "Storytelling and Influencing: Communicate with Impact," offered by Coursera in the Business & Management domain. This foundational course, led by expert instructors, focuses on the critical ability to communicate and persuade effectively, a key asset for any leader. Through engaging video lectures, interactive quizzes, thought-provoking discussion prompts, and comprehensive written assessments, you will learn to navigate the complexities of influencing others in various situational and cultural contexts. With a duration of 1080 minutes, the course is designed to fit into your schedule with flexible subscription options, including Starter, Professional, and Paid plans. Ideal for aspiring and current leaders, this course promises to transform you into a highly influential communicator, capable of rallying your team around your vision for the future.

Associate Professor Lawrence Ang
Instructors

Associate Professor Lawrence Ang

Arabella MacPherson
Instructors

Arabella MacPherson