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Strategic management: Be competitive
  • Level Foundation
  • Duration 21 hours
  • Course by Macquarie University
  • Offered by

About

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

Modules

Course overview

    • 1 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Introduce yourself

1 Videos

  • Course overview and introduction

2 Readings

  • Course overview
  • Learning activities

Weekly outline 1

    • 1 Videos
Show info about module content

1 Videos

  • Week 1 outline

Lesson 1

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • The nature of value
  • What is competitive strategy?

1 Readings

  • Explore further resources 1

Practice 1

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 1

2 Readings

  • Practice task: Employees and customers
  • Challenge exercises 1

Habit corner

    • 1 Videos
Show info about module content

1 Videos

  • Week 1 Habit Corner

Assessment 1

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 1 quiz

Weekly outline 2

    • 1 Videos
Show info about module content

1 Videos

  • Week 2 outline

Lesson 2

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Customer analysis and segmentation
  • Competitor analysis

1 Readings

  • Explore further resources 2

Practice 2

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 2

2 Readings

  • Practice task 2
  • Challenge exercise 2

Assessment 2

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 quiz

Weekly outline 3

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Week 3 outline

1 Readings

  • Become a Global MBA learner

Lesson 3

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Know the forces that drive your industry
  • Macro-environmental factors

1 Readings

  • Explore further resources 3

Practice 3

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 3

2 Readings

  • Practice task
  • Challenge exercise 3

Assessment 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 3 quiz

Weekly outline 4

    • 1 Videos
Show info about module content

1 Videos

  • Week 4 outline

Lesson 4

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Generic competitive strategies
  • Differentiation (+ Focus)
  • Cost Leadership (+ Focus)

1 Readings

  • Explore further resources 4

Practice 4

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 4

1 Readings

  • Practice task 4

Assessment 4

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 4 quiz

Weekly outline 5

    • 1 Videos
Show info about module content

1 Videos

  • Week 5 outline

Lesson 5

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Internal and external fit
  • The resource-based view on strategy
  • Option evaluation

1 Readings

  • Explore further resources 5

Practice 5

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 5

1 Readings

  • Practice task 5

Assessment 5

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 5 quiz

Weekly outline 6

    • 1 Videos
Show info about module content

1 Videos

  • Week 6 Outline

Lesson 6

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Portfolio analysis / ambidexterity
  • Creating value through firm growth / The Ansoff matrix
  • Blue Ocean strategy overview / Value innovation

1 Readings

  • Explore further resources 6

Practice 6

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 6

2 Readings

  • Practice task
  • Challenge exercise 6

Assessment 6

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 6 quiz

Auto Summary

"Strategic Management: Be Competitive," offered by Coursera, is a foundational course designed for individuals in the Business & Management domain. Guided by expert instructor(s), this course equips learners with essential strategic thinking skills crucial for thriving in today’s global, high-tech business environment. The curriculum delves into fundamental concepts of business strategy and value creation, emphasizing the latest approaches in value co-creation, strategy, and marketing. Learners engage with the material through a variety of interactive methods, including video lectures, quizzes, discussion prompts, and written assessments. This structured learning approach ensures participants can effectively plan, monitor, analyze, and assess organizational goals and objectives, thereby enhancing their organization's competitiveness. Spanning a duration of 1260 minutes, the course is accessible through two subscription options: Starter and Professional, catering to different levels of commitment and expertise. Ideal for professionals seeking to bolster their strategic management acumen, this course prepares learners to lead their organizations towards sustainable growth and success.

Associate Professor Ralf Wilden
Instructor

Associate Professor Ralf Wilden