- Level Awareness
- Ratings
- Duration 16 hours
- Course by The Wharton School of the University of Pennsylvania
- Total students 705 enrolled
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Offered by
About
Welcome to the Strategic Management Capstone Project!
This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy for your own organization. You will learn how to apply the ideas and concepts you learned in the Introduction to Connected Strategy course. The Capstone Project course was designed to systematically guide you through creating a connected customer relationship and connected delivery strategies. By applying your ideas in each part of the Capstone Project, you will have an opportunity to think deeply about your own organization and come up with new strategies that you can directly apply in the future.
You will be given a series of worksheets that are tailored to help you walk through the process of creating a Connected Strategy. The capstone project will be a culmination of all the worksheets and your final analysis of the connected strategy that you have created for an organization.
Lecture videos will have Professor Siggelkow and Terwiesch guide you personally through the thought process that goes behind each step of creating a connected strategy. The videos will provide supplementary knowledge and understanding to the worksheets and capstone project.
What you will learn
- Create a Connected Customer Relationship and Connected Delivery strategies for an organization of your choice
- Analyze the process of how a connected strategy is created
- Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.
Skills you learn
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The Strategic Management Capstone is a 16-week comprehensive workshop offered by edX, focusing on Business & Management. It enables learners to apply their knowledge from the Introduction to Connected Strategy course to develop new strategies for their organizations. Available through Professional and Starter subscriptions, this course is ideal for those seeking to enhance their strategic management skills.

Nicolaj Siggelkow

Christian Terwiesch