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Strategic Management - Capstone Project
  • Level Foundation
  • Duration 7 hours
  • Course by Copenhagen Business School
  • Offered by

About

In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.

Modules

Intro Video

    • 2 Videos
Show info about module content

2 Videos

  • Introduction to the Capstone Project
  • The Team Denmark Decision

What happened to e-Types

    • 5 Videos
    • 1 Readings
Show info about module content

5 Videos

  • The Context of the e-Types Decision (Søren Skafte Overgaard, former CEO)
  • What Happened in TD Case (Søren Skafte Overgaard, former CEO)
  • Aftermath: A Difficult Time (Søren Skafte Overgaard, former CEO)
  • Strategy in a Creative Company (Søren Skafte Overgaard, former CEO)
  • Lessons from the e-Types case...

1 Readings

  • What happened

Introduction to the Project and Cases

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • The Capstone Project - What You Need to Do

1 Readings

  • Written Summary of Assignment

Project Option 1: Microsoft's Turnaround Under Nadella

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Description of the Case

2 Readings

  • Case Intro
  • The Case Assignment

Project Option 2: Bombardier’s New CSeries Line of Jets

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Description of the Case

2 Readings

  • Case Intro
  • The Case Assignment

Project Option 3: Spotify versus Apple Music

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Description of the Case

2 Readings

  • Case Intro
  • The Case Assignment

Project Option 4: BlaBlaCar

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Description of the Case

2 Readings

  • Case Intro
  • The Case Assignment

Strategy Formulation Milestone

    • 1 PeerReview
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1 Peer Review

  • Strategy Formulation

Strategy Implementation Milestone

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Strategy Implementation

Links to courses

    • 1 Readings
Show info about module content

1 Readings

  • Links to courses

Strategy in a New Context - Final Submisssion

    • 1 PeerReview
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1 Peer Review

  • Formulating and Implementing Strategy in a New Context

Optional project

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Optional Project

Auto Summary

Join the "Strategic Management - Capstone Project" on Coursera, led by industry experts. Dive into real-world strategy cases, revisiting e-Types and exploring new scenarios. Apply your knowledge from previous courses in the specialization to analyze complex business situations. Perfect for foundation-level learners in Business & Management, this 420-minute course offers both Starter and Professional subscription options.

Nicolai Pogrebnyakov
Instructors

Nicolai Pogrebnyakov

Marcus Møller Larsen
Instructors

Marcus Møller Larsen

Robert Austin
Instructors

Robert Austin