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- Level Foundation
- Duration 11 hours
- Course by Copenhagen Business School
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Offered by
About
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Modules
Strategic Management...for an Innovation Age
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2
Videos
2
Videos
- A Creative Company CEO Calls for a New Approach
- Introduction to the Course
Examples of Strategy in Action
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5
Videos
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5
Readings
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1
Assignment
1
Assignment
- The Meanings of "Strategy"
5
Videos
- What Strategy Is...
- What Strategy Is...continued
- What Strategy Is...more examples
- What Strategy Is...Still More
- What Strategy Is...Conclusions
5
Readings
- More on Embrace, Extend, and Extinguish
- Apple iPod + iTunes and Yael Naim
- Oldest McDonalds Video
- A Strategic Ploy?
- Summary of Mintzberg's Five Ps of Strategy
Strategic Situations
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1
Videos
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2
Readings
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1
Quiz
1
Videos
- What's a Strategic Situation (and what isn't)?
2
Readings
- Prisoner's Dilemma Matrices
- More on the Prisoner's Dilemma
1
Quiz
- Recognizing Strategic Situations
Strategy as Postion versus Strategy as Capability
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4
Videos
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2
Readings
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3
Quiz
4
Videos
- Strategy's Most Famous Thought Leader: Michael Porter
- The Main Ideas in Porter's "What is Strategy?"
- Criticisms of Porter's Strategy as Position Approach
- The Alternative View: Strategy as Capability
2
Readings
- Michael Porter's "What is Strategy?"
- Mintzberg vs Porter
3
Quiz
- What do YOU think?
- Which way do YOU lean?
- Strategy as Position vs Capability
The Origins of Business Strategy
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1
Videos
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1
Readings
1
Videos
- Early Approaches to Business Strategy
1
Readings
- The military antecedents of business strategy
The Age of Strategic Planning
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1
Videos
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1
Readings
1
Videos
- Strategy, Scripted and Programmed
1
Readings
- Critiques of Strategic Planning
The "BCG" Era
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1
Videos
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1
Readings
1
Videos
- The BCG Matrix and Growth Curve
1
Readings
- BCG's Big Ideas
Industry Analysis and Position (the "Porter Period")
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1
Videos
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1
Readings
1
Videos
- Strategy as Multi-faceted Analysis
1
Readings
- Post Mortems for Porter's Approach?
Learning from Past Mistakes
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1
Videos
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1
Readings
1
Videos
- What We Can Learn...
1
Readings
- Where the History of Business Strategy Leaves Us
Module Assessment
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1
Quiz
1
Quiz
- Learning from the History of Business Strategy
The Shifting Strategy Landscape
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1
Videos
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1
Readings
1
Videos
- Comparing 1975 and Today
1
Readings
- Internet Growth, Shipping Traffic Growth
A More Globalised World
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1
Videos
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1
Readings
1
Videos
- How Products, Services, and Work Now Move Easily Around the Globe
1
Readings
- The Realities of the Globalised World
Strategic Implications for Companies
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1
Videos
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1
Readings
1
Videos
- How the Competitive Game Shifts in a Globalized World
1
Readings
- Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds
Advanced Differentiation Strategies -- What we can learn from northern Europe
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1
Videos
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1
Readings
1
Videos
- The World's Most Sophisticated Differentiation Strategies?
1
Readings
- The Future of Competitive Strategy? The Example of Vipp
Hyper Differentiation in a Hyper Competitive World?
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1
Videos
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1
Readings
1
Videos
- Aesthetics...the Last Frontier of Sustainable Advantage?
1
Readings
- Hyper Competition and Hyper Differentiation Described
Module Assessment
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1
Quiz
1
Quiz
- Strategic Implications of Changes in the World
Introduction to the case
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5
Videos
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4
Readings
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1
PeerReview
1
Peer Review
- Which Design
5
Videos
- Meet e-Types - A 21st Century Creative Company
- e-Types execs explaining how they think about their business
- A Major Controversy - At Stake: The Future and Soul of the Company
- e-Types partners debating which design to present to TD
- Questions We Ask You To Consider...
4
Readings
- Some Samples of e-Types Work
- IMPORTANT Additional Details on Your Final Assignment
- References and Additional Resources
- One last thing...
Auto Summary
Unlock the secrets of modern business strategy with the "Strategic Management" course, designed for the contemporary landscape where innovation and consumer perception drive value. Guided by a Coursera expert, this foundational course spans 660 minutes and prepares you to tackle strategic formulation and implementation in today's dynamic market. Ideal for business and management enthusiasts, it offers flexible subscription options including Starter, Professional, and Paid tiers. Join now to master strategic thinking and prepare for future challenges.
Robert Austin