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Strategic Sales Management Final Project
  • Level Professional
  • Duration 8 hours
  • Course by Fundação Instituto de Administração
  • Offered by

About

Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment. The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment. Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later. The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.

Modules

Lesson 1 - Practicing the integration

    • 4 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check your learning on the topics

4 Videos

  • Video 1 - Course 5 Opening Session
  • Video 2 - Opening Session
  • Video 3 - Assignment Overview
  • Video 4 - Closing Module 1 - Strategy & Sales

3 Readings

  • Final project assignment - General Instructions P1
  • Business Case - Printing and Graphics
  • Case - Supplement B

Lesson 1 - Integrating Sales Into Corporate Strategy

    • 2 Videos
    • 3 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Part 1: Corporate strategy to Strategic Sales Management & Marketing guidelines / Sales based on Strategy through intelligence analysis

2 Videos

  • Video 1 - Assignment Overview
  • Video 2 - Closing session - Module 2

3 Readings

  • Business Case - Printing and Graphics
  • Case - Supplement B
  • Instructions for peer-reviewed assignment - Gap Analysis

Lesson 1 - Building sales planning process

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check your learning doing this quiz

2 Videos

  • Video 1 - Assignment Overview
  • Video 2 - Closing Session - Module 3

2 Readings

  • Final Project - General instructions Part 2
  • Case - Supplement C

Lesson 1 - A Critical View On Course 4 Mini-project

    • 3 Videos
    • 3 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Part 2 - Sales planning process & guidelines / Marketing strategy guidelines applied in sales planning processes

3 Videos

  • Video 1 - Assignment Overview
  • Video 2 - Strategic Sales Management Specialization - Closing Video
  • Video 1 - Closing Video

3 Readings

  • Business case - Printing and graphics
  • Case - Supplement C
  • Instructions for Course 5 | Module 2 Peer-reviewed assignment - Gap Analysis

Auto Summary

Embark on a transformative learning journey with the "Strategic Sales Management Final Project" course. This advanced program, designed for professionals in Business & Management, serves as the culminating project of the Strategic Sales Management specialization. Guided by Coursera’s expert instructors, you will delve into a comprehensive business case adapted from real-world scenarios, integrating strategy, marketing, and sales. Throughout this course, you will apply a full spectrum of concepts, models, frameworks, tools, and techniques acquired from the preceding four courses. Your primary task is to conduct a thorough analysis and develop sales guidelines that underpin a robust sales plan structure. This structured approach not only aligns sales planning with strategic objectives but also equips you with the skills to create detailed sales plans in the future. Spanning 480 hours, this professional-level course requires a commitment to mastering the application of theoretical knowledge to practical scenarios. Flexible subscription options, including Starter and Professional tiers, ensure you can tailor your learning experience to your needs. Ideal for business professionals seeking to enhance their strategic sales management skills, this course culminates in a peer-reviewed project, providing you with valuable feedback and a deeper understanding of the subject matter. Join us on Coursera and elevate your strategic sales acumen to new heights.

Nelson Yoshida
Instructors

Nelson Yoshida

Samantha Mazzero
Instructors

Samantha Mazzero