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Strategies for Planned Social Change with Jagdish Sheth
  • Level Foundation
  • Duration 6 hours
  • Course by Kennesaw State University
  • Offered by

About

Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.

Modules

Course Information

    • 1 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

3 Readings

  • About this course
  • About the Assignments
  • Discussion Forum Guidleines

User Centric Marketing for Planned Social Change (Part One)

    • 13 Videos
    • 1 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Meet and Greet
  • Strategies for Planned Social Change Discussion

13 Videos

  • Intro Video
  • User Centric Marketing for Planned Social Change 01
  • User Centric Marketing for Planned Social Change 02
  • User Centric Marketing for Planned Social Change 03
  • User Centric Marketing for Planned Social Change 04
  • User Centric Marketing for Planned Social Change 05
  • User Centric Marketing for Planned Social Change 06
  • User Centric Marketing for Planned Social Change 07
  • User Centric Marketing for Planned Social Change 08
  • User Centric Marketing for Planned Social Change 09
  • User Centric Marketing for Planned Social Change 10
  • User Centric Marketing for Planned Social Change 11
  • User Centric Marketing for Planned Social Change 12

1 Readings

  • Discussion Forum Guidleines

User Centric Marketing for Planned Social Change (Part Two)

    • 12 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Course 4 Practice Quiz
  • Course 4 Summative Quiz

12 Videos

  • User Centric Marketing for Planned Social Change 13
  • User Centric Marketing for Planned Social Change 14
  • User Centric Marketing for Planned Social Change 15
  • User Centric Marketing for Planned Social Change 16
  • User Centric Marketing for Planned Social Change 17
  • User Centric Marketing for Planned Social Change 18
  • User Centric Marketing for Planned Social Change 19
  • User Centric Marketing for Planned Social Change 20
  • User Centric Marketing for Planned Social Change 21
  • User Centric Marketing for Planned Social Change 22
  • User Centric Marketing for Planned Social Change 23
  • User Centric Marketing for Planned Social Change 24

1 Readings

  • A Model of Strategy: Mix Choice for Planned Social Change

Final Project (Peer Reviewed)

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

Auto Summary

Discover how corporations can drive social change in "Strategies for Planned Social Change" with renowned Professor Jagdish Sheth. This foundational course delves into corporate social responsibility (CSR), exploring key examples like environmental sustainability and the UN’s Sustainable Development Goals. Ideal for business and management enthusiasts, the course spans 360 minutes and is available through Coursera with Starter and Professional subscription options. Perfect for those looking to understand and influence customer behavior for impactful social progress.

Jagdish Sheth
Instructor

Jagdish Sheth