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Strategy Formulation
  • Level Foundation
  • Duration 16 hours
  • Course by Copenhagen Business School
  • Offered by

About

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.

Modules

Course introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Course introduction

1 Readings

  • Discussion forum

The crux of strategy formulation

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Defining business strategy
  • Competitive advantage

1 Readings

  • Strategy plans

Assignment

    • 1 Assignment
Show info about module content

1 Assignment

  • Strategy formulation

Vestas and the wind turbine industry

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Attractiveness of the industry

1 Videos

  • Vestas and the wind turbine industry

1 Readings

  • Vestas Wind Turbines

Business environment

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Aviation trends

1 Videos

  • Business environment

1 Readings

  • Aviation trends

Industry attractiveness

    • 5 Videos
    • 5 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Industry attractiveness

5 Videos

  • Competition from substitutes
  • Threat of entry
  • Rivalry between established competitors
  • Bargaining power of buyers
  • Bargaining power of suppliers

5 Readings

  • The cost of energy
  • The case of Suzlon
  • The threat from China?
  • The vulnerability of the wind turbine industry
  • The supplier's fault?

Assignment

    • 1 Assignment
Show info about module content

1 Assignment

  • Industry analysis

ECCO and the production of shoes

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • ECCO's leather production

1 Videos

  • ECCO and the production of shoes

1 Readings

  • ECCO's leather tanneries

The relationship between resources and competitive advantage

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • The relationship between resources and competitive advantage

1 Readings

  • The resource based view

Resources and capabilities

    • 3 Videos
    • 4 Readings
    • 3 Assignment
Show info about module content

3 Assignment

  • Microsoft and Skype
  • Lionel Messi
  • Time for reflection

3 Videos

  • Firm resources
  • Organizational capabilities
  • Sustaining competitive advantage through resources and capabilities

4 Readings

  • Microsoft buying skype
  • What would FC Barcelona be without Messi?
  • How firms view organizational capabilities?
  • VRIO framework

Assignment

    • 1 Assignment
Show info about module content

1 Assignment

  • Resources and capabilities

Carlsberg in China

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Doing business in China

1 Videos

  • Carlsberg in China

1 Readings

  • Breaking into the Chinese beer market

Defining the multinational enterprise

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • East India Company and Google

2 Videos

  • Defining the multinational enterprise
  • Motives for internationalization

2 Readings

  • Definitional problems?
  • East India Company and Google

Strategies of multinational enterprises

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The case of the global beer industry

1 Videos

  • Integration-responsiveness approach to global strategies

1 Readings

  • The balance act between local and global forces

Assignments

    • 1 Assignment
Show info about module content

1 Assignment

  • Global strategies and the multinational corporation

LEGO’s outsourcing journey

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • LEGO

1 Videos

  • LEGO’s outsourcing journey

1 Readings

  • LEGO production

Elements of decision making

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Decision making

2 Videos

  • Homo economicus and bounded rationality
  • Cognitive limitations

3 Readings

  • Bad business decisions
  • Cognitive biases
  • The Mozart of Chess

Strategy as forecasting

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Dealing with the hidden costs

2 Videos

  • Strategy as forecasting
  • Hidden costs

2 Readings

  • Strategy as forecasting
  • The hidden costs of offshore outsourcing

Assignment

    • 1 Assignment
Show info about module content

1 Assignment

  • Strategic decision-making

Formulating a Strategy in a 21st Century Creative Company

    • 4 Videos
    • 3 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Formulating a strategy for e-Types

4 Videos

  • Story of e-Types
  • e-Type business
  • Story of e-Types - part II
  • e-Types dilemma

3 Readings

  • Assignment information
  • Video info
  • A strategic dilemma

Auto Summary

Enhance your business acumen with the "Strategy Formulation" course, designed for those in Business & Management. Guided by expert instructors from Coursera, this foundational course delves into the essential components of crafting effective business strategies. Over approximately 960 hours, you'll explore firm positioning across various markets and industries, learning to develop coherent strategies that drive organizational success. Ideal for managers and business professionals, the course requires a weekly commitment of 2-4 hours. Subscription starts at the Starter level.

Marcus Møller Larsen
Instructor

Marcus Møller Larsen