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Structure: Building the Frame for Business Growth
  • Level Foundation
  • Duration 9 hours
  • Course by Michigan State University
  • Offered by

About

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business. Specifically at the end of this course you will be able to: - create and evaluate your company's financial documents; -complete the documents and regulatory procedures to create a legal business entity; - protect your intellectual property; -develop a management team;

Modules

Introduction to Company Structure

    • 1 Videos
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1 Videos

  • Introduction to Company Structure

Introduction to Financial Statements

    • 1 Videos
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1 Videos

  • Overview of Key Financial Statements

The Basics of the Income Statement

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Income Statements

1 Videos

  • The Income Statement: Terminology & Structure

1 Readings

  • Investopedia: Definition of Income Statement

The Basics of the Balance Sheet

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Balance Sheet

1 Videos

  • The Balance Sheet: Terminology & Structure

1 Readings

  • Investopedia: Balance Sheet Definition

The Basics of the Cash Flow Statement

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Cash Flow Statement

1 Videos

  • The Cash Flow Statement: Terminology & Structure

1 Readings

  • Investopedia: Definition of Cash Flow Statement

Creating Financial Projections

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Create a 1 Year Projected Income Statement

1 Discussions

  • Proforma Challenges

1 Videos

  • Financial Projections - Predicting the Unknown

1 Readings

  • Explore Projected Income Statements

Introduction to Incorporation: Creating your Legal Entity

    • 1 Videos
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1 Videos

  • What is a "legal entity?"

Introduction to C-Corps & LLCS

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • C-Corps vs. LLC's

1 Peer Review

  • What type of entity is right for you?

1 Discussions

  • Operating Documents

1 Videos

  • C-Corps vs. LLCs: What's the Difference?

Introduction to Intellectual Property

    • 1 Videos
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1 Videos

  • Introduction: What is Intellectual Property?

The Basics of Patents

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Patents

1 Discussions

  • Patent vs. Trade Secret

1 Videos

  • Patents: Form & Function

The Basics of Copyrights

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Copyrights

1 Videos

  • Copyrights: Form & Function

The Basics of Trademarks

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Trademarks

1 Videos

  • Trademarks: Form & Function

Introduction to Building the Team

    • 1 Videos
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1 Videos

  • Intro: Build Your Team

Why Your Team Matters

    • 1 Videos
    • 1 Readings
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1 Videos

  • Why Your Team Matters

1 Readings

  • "The Mechanics of Mafia" by Blake Masters (transcribed from Peter Thiel)

How to Build a Great Team

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Create a Staffing Plan

1 Discussions

  • Your ideal company culture.

1 Videos

  • How to Build a Great Team

Auto Summary

"Structure: Building the Frame for Business Growth" is a foundational business course offered by Coursera, focusing on creating a solid framework for successful business operations. Taught by experienced instructors, it covers financial document creation, legal entity formation, intellectual property protection, and management team development. Ideal for aspiring business owners, this 540-minute course is available through a Starter subscription.

Ken Szymusiak
Instructors

Ken Szymusiak

Forrest S. Carter
Instructors

Forrest S. Carter

David Wheeler
Instructors

David Wheeler