Monthly Subscription Starting at AED 99 + VAT

Surviving Disruptive Technologies (On Demand)
  • Level Foundation
  • Duration 8 hours
  • Course by University of Maryland, College Park
  • Offered by

About

The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.

Modules

Week 1 Topic 1

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1.1

4 Videos

  • Welcome to the Course!
  • 1.1 Survivor Model
  • 1.2 Sustaining and Disruptive Technologies
  • 1.3 The Box Score

Week 1 Topic 2

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1.2

3 Videos

  • 2.1 Kodak Introduction
  • 2.2 Kodak Disrupted
  • 2.3 Kodak Today and the Future

Week 2 Topic 1

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2.1

2 Videos

  • 3.1 Blockbuster
  • 3.2 Netflix

Week 2 Topic 2

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Mid Course exam on Uber

4 Videos

  • 4.1 Borders
  • 4.2 Amazon
  • 4.3 Three Amigos
  • This is the case study for the mid-course exam

Week 3 Topic 1

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3.1

3 Videos

  • 5.1 Newspapers
  • 5.2 Newspaper data
  • 5.3 Newspaper survival

Week 3 Topic 2

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3.2

3 Videos

  • 6.1 Publishing
  • 6.2 Publish or Perish
  • 6.3 Social Media is Disruptive

Week 4 Topic 1

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4.1

4 Videos

  • 7.1 UPS
  • 7.2 FedEx
  • 7.3 USPS
  • 7.4 A Comparison

Week 4 Topic 2

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4.2

3 Videos

  • 8.1 Disruption I
  • 8.2 Disruption II
  • 8.3 Disruption III

Week 4 Topic 3

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Final exam quiz on GE Goes Digital

4 Videos

  • 9.1: Transformational Leadership
  • 9.2 Summary I
  • 9.3 Summary II
  • Final Exam Case

Example of a Back-up Plan

    • 1 Videos
Show info about module content

1 Videos

  • Coast Guard rescue

Auto Summary

"Surviving Disruptive Technologies" is an insightful course designed for individuals and organizations aiming to navigate and thrive amidst disruptive technological changes in the business environment. This foundational course is part of the Business & Management domain and is offered by Coursera. Led by seasoned experts, the course delves into a general survival model, analyzing companies and industries that have succumbed to technological disruptions, such as Kodak, Blockbuster, and Borders. It also explores successful strategies employed by firms that have managed to adapt and flourish. Participants will gain a comprehensive understanding of the factors leading to the decline of once-dominant firms and learn practical approaches to avoid similar pitfalls. By examining real-world case studies, the course provides actionable insights to help businesses develop robust strategies for enduring disruptive challenges. Spanning 480 minutes of engaging content, this on-demand course offers flexibility with two subscription options: Starter and Professional. It is ideal for business professionals, managers, and anyone interested in mastering the art of business resilience in the face of technological disruptions.

Hank C. Lucas
Instructor

Hank C. Lucas