Sustainable DAM: Preservation, Access, and Brand Management

About

This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization's teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.

What you will learn

• Manage access requests and create access profiles

• Define the lifecycle of assets based on institutional needs

• Write and implement policies for asset management

• Apply digital preservation methods

• Learn the fundamentals of brand and rights management in a digital asset management system

Skills you learn

• Brand Management
• Management
• Auditing
• Digital Preservation
• Digital Asset Management
• Digital Assets
• System Migration
• Technology Ecosystems
• Product Innovation
• Workflow Management

Auto Summary

Discover how to design the future of your organization’s Digital Asset Management (DAM) with "Sustainable DAM: Preservation, Access, and Brand Management." This foundational course by edX focuses on creating forward-thinking policies, auditing assets, and long-term preservation within the digital ecosystem. Ideal for business and management professionals, the 12-week course offers both Professional and Starter subscription options. Join now to innovate your product management and ensure sustainable digital asset practices.