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Sustainable Innovation for Subsistence Marketplaces
  • Level Foundation
  • Duration 36 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constraints to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative and apply it in broadly. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan for implementation. You will be able to: • Develop an understanding of subsistence marketplaces • Design solutions for subsistence marketplaces • Develop enterprise plans to implement solutions for subsistence marketplaces • Apply the bottom-up approach for subsistence marketplaces and other contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Modules

About the Course

    • 3 Videos
    • 10 Readings
    • 1 Quiz
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3 Videos

  • Welcome to Sustainable Innovation for Subsistence Marketplaces
  • Meet Prof. Viswanathan
  • Learn on Your Terms

10 Readings

  • Course Orientation
  • Syllabus
  • ePub
  • About the Discussion Forums
  • Glossary
  • Online Education at Gies College of Business
  • Subsistence Marketplaces Website
  • Resources - 360 Videos Bottom-Up Virtual Immersion In Subsistence Marketplaces
  • Resources - Day in the Life Videos
  • Resources - Immersion Exercises

1 Quiz

  • Orientation Quiz

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Module 1 Overview

    • 2 Readings
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2 Readings

  • Module 1 Overview
  • Module 1 Readings

Lesson 1-1 Introduction to Subsistence Marketplaces

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 1-1 Forum Assignment: Day in the Life Video Analysis

4 Videos

  • Lesson 1-1.0 Introduction to Subsistence Marketplaces
  • Lesson 1-1.1 A Day in the Life of a Rural Homemaker
  • Lesson 1-1.2 A Day in the Life of a Family in a Refugee Settlement
  • Lesson 1-1.3 Day in the Life of a Woman Farmer in Rural North India

3 Readings

  • VR Lecture: 1-1.4 A Subsistence Marketplace In Rural Tanzania - Bottom-Up Virtual Immersion
  • Video: Cooking A Meal In Rural Tanzania
  • Lesson 1-1 Supplemental Video Playlist

1 Quiz

  • Lesson 1-1 Practice Quiz

Lesson 1-2 Thinking, Feeling, and Coping in Subsistence Marketplaces

    • 3 Videos
    • 2 Readings
    • 2 Discussion
    • 1 Quiz
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2 Discussions

  • Lesson 1-2 Forum Assignment 1: Poverty Simulation
  • Lesson 1-2 Forum Assignment 2: Day in the Life Video Analysis (Urban Homemaker)

3 Videos

  • Lesson 1-2.1 Thinking in Subsistence Marketplaces
  • Lesson 1-2.2 Feeling and Coping in Subsistence Marketplaces
  • Lesson 1-2.3 A Day in the Life of an Urban Homemaker

2 Readings

  • 360 Video Interview With A Rickshaw Puller
  • Video: A Day In the Life of a Dairy Farmer

1 Quiz

  • Lesson 1-2 Practice Quiz

Lesson 1-3 Gaining Marketplace Insights in Subsistence Marketplaces

    • 3 Videos
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 1-3 Forum Assignment: Gaining Insight in Subsistence Marketplaces

3 Videos

  • Lesson 1-3.1 Gaining Marketplace Insights in Subsistence Marketplaces
  • Lesson 1-3.2 Rural Conversation and Observation
  • Lesson 1-3.3 Urban Conversation and Observation

1 Quiz

  • Lesson 1-3 Practice Quiz

Lesson 1-4 Identifying and Understanding Needs, Drivers, and Context Elements

    • 6 Videos
    • 1 Quiz
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6 Videos

  • Lesson 1-4.1 Identifying and Understanding Need, Drivers, and Context Elements
  • Lesson 1-4.2 Why Virtual Immersion?
  • Lesson 1-4.3 Immersion: Africa
  • Lesson 1-4.4 Immersion: China
  • Lesson 1-4.5 Immersion: South America
  • Project Resources

1 Quiz

  • Lesson 1-4 Practice Quiz

Module 1 Assignments

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Module 1 Peer Assessment

1 Quiz

  • Module 1 Quiz

Module 1 Project Milestone

    • 2 PeerReview
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2 Peer Review

  • Module 1 Project Milestone 1
  • Module 1 Project Milestone 2

Module 2 Overview

    • 5 Readings
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5 Readings

  • Module 2 Overview
  • Module 2 Readings
  • Resources - 360 Videos Bottom-Up Virtual Immersion In Subsistence Marketplaces
  • Resources - Day in the Life Videos
  • Resources - Immersion Exercises

Lesson 2-1 Exchange and Relationships in Subsistence Marketplaces

    • 6 Videos
    • 1 Readings
    • 1 Quiz
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6 Videos

  • Lesson 2-1.1 Subsistence Consumers and Entrepreneurs
  • Lesson 2-1.2 Exchanges and Relationships in Subsistence Marketplaces
  • Lesson 2-1.3 A Day in the Life of an Urban Shopkeeper
  • Lesson 2-1.4 A Day in the Life of a Rural Shopkeeper
  • Lesson 2-1.5 A Day in the Life of a Refugee
  • Lesson 2-1.6 A Day in the Life of a Woman Entrepreneur in Urban North India

1 Readings

  • Lesson 2-1 Supplemental Video Playlist

1 Quiz

  • Quiz: Lesson 2-1 Practice Quiz

Lesson 2-2 Needs, Products, Relationships, and Markets in Subsistence Marketplaces

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 2-2 Forum Assignment: Virtual Immersion Exercise: Submission

2 Videos

  • Lesson 2-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces
  • Lesson 2-2.2b Virtual Immersion Slideshow

1 Readings

  • Lesson 2-2.2a Virtual Immersion Exercise: Instructions

1 Quiz

  • Lesson 2-2 Practice Quiz

Lesson 2-3 Local Environments in Subsistence Marketplaces

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 2-3 Forum Assignment: Analysis of Ecology Videos

3 Videos

  • Lesson 2-3.1 Local Environments in Subsistence Marketplaces
  • Lesson 2-3.2 Environmental Issues in Urban Subsistence Marketplaces
  • Lesson 2-3.3 Environmental Issues in Rural Subsistence Marketplaces

2 Readings

  • Lecture 2-3.4 360 Videos- Local Environments in Subsistence Marketplaces - Bottom-Up Virtual Immersion
  • Lesson 2-3 Supplemental Video Playlist

1 Quiz

  • Lesson 2-3 Practice Quiz

Lesson 2-4 Bottom Up Immersion and Emersion

    • 1 Videos
    • 1 Readings
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1 Videos

  • Lesson 2-4.1 Bottom-Up Immersion and Emersion

1 Readings

  • Lecture 2-4-2 360 Videos - Bottom-Up Virtual Immersion

Module 2 Assignments

    • 1 Quiz
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1 Quiz

  • Module 2 Quiz

Module 2 Project Milestone

    • 2 PeerReview
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2 Peer Review

  • Module 2 Project 1 Milestone
  • Module 2 Project 2 Milestone

Module 3 Overview

    • 5 Readings
Show info about module content

5 Readings

  • Module 3 Overview
  • Module 3 Readings
  • Resources - 360 Videos Bottom-Up Virtual Immersion In Subsistence Marketplaces
  • Resources - Day in the Life Videos
  • Resources - Immersion Exercises

Lesson 3-1 Generating Ideas and Designing Solutions

    • 6 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 3-1 Forum Assignment: Idea Generation Immersion Exercise: Submission

6 Videos

  • Lesson 3-1.1 Generating Ideas and Designing Solutions
  • Lesson 3-1.2 Idea Generation Exercise Slideshow – Water
  • Lesson 3-1.3 Idea Generation Exercise Slideshow – Plowing
  • Lesson 3-1.4 Idea Generation Exercise Slideshow – Technology Solutions
  • Lesson 3-1.5 Idea Generation Exercise Slideshow – Cooking
  • Lesson 3-1.6 Idea Generation Exercise Slideshow – Education and Schooling

2 Readings

  • Additional Resource: Examples of Needs Served
  • Lesson 3-1 Idea Generation Immersion Exercise: Instructions

1 Quiz

  • Lesson 3-1 Practice Quiz

Lesson 3-2 Evaluating Solutions and Designing Ecosystems

    • 2 Videos
    • 3 Discussion
    • 1 Quiz
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3 Discussions

  • Lesson 3-2.1 Forum Assignment: Analysis of IPT/Bump
  • Lesson 3-2.3 Forum Assignment: Analysis of Movie, Shakti Rising
  • Lesson 3-2.2 Forum Assignment: Second Analysis of Shakti Rising

2 Videos

  • Lesson 3-2.1 Evaluating Solutions and Designing Ecosystems
  • Lesson 3-2.2 Shakti Rising

1 Quiz

  • Lesson 3-2 Practice Quiz

Lesson 3-3 Case Studies in Bottom-Up Design

    • 1 Videos
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1 Videos

  • Lesson 3-3.1: Case Studies in Bottom-Up Design

Lesson 3-4 Bottom-Up Design

    • 1 Videos
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1 Videos

  • Lesson 3-4.1 Bottom-Up Design

Module 3 Assignments

    • 1 Quiz
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1 Quiz

  • Module 3 Quiz

[OPTIONAL VIDEO RESOURCES] Field Immersion Clips

    • 8 Videos
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8 Videos

  • A Visit to Tribal Communities in Tanzania
  • A Day in the Life of an Artisan in Mendoza, Argentina
  • A Rural Community in Argentina
  • Field Immersion Clip 1 - Cultural Issues
  • Field Immersion Clip 2 - Chennai
  • Field Immersion Clip 3 - Medical Applications Group Project
  • Field Immersion Clip 4 - Solar Appliances Group Project
  • Field Immersion Clip 5 - Soy Based Food Group Project

Module 3 Project Milestone

    • 2 PeerReview
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2 Peer Review

  • Module 3 Project 1 Milestone
  • Module 3 Project 2 Milestone

Module 4 Overview

    • 5 Readings
Show info about module content

5 Readings

  • Module 4 Overview
  • Module 4 Readings
  • Resources - 360 Videos Bottom-Up Virtual Immersion In Subsistence Marketplaces
  • Resources - Immersion Exercises
  • Resources - Day in the Life Videos

Lesson 4-1 Designing, Communicating, and Delivering the Value Proposition

    • 1 Videos
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 4-1 Forum Assignment: Analysis of Almost Home

1 Videos

  • Lesson 4-1.1 Designing, Communicating and Delivering the Value Proposition

1 Quiz

  • Lesson 4-1 Practice Quiz

Lesson 4-2 Designing Elements of Enterprise Plan - Case Study of Sun Oven and Marketplace Literacy Project

    • 2 Videos
    • 2 Discussion
    • 1 Quiz
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2 Discussions

  • Lesson 4-2 Forum Assignment: Analysis of Sun Oven
  • Lesson 4-2 Forum Assignment: Analysis of Marketplace Literacy Project

2 Videos

  • Lesson 4-2.1 Designing Elements of Enterprise Plan – Case Study of Sun Oven
  • Lesson 4-2.2 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project

1 Quiz

  • Quiz: Lesson 4-2 Practice Quiz

Lesson 4-3 Summary - Sustainable Innovation for Subsistence Marketplaces

    • 1 Videos
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Lesson 4-3 Forum Assignment: Article Writing

1 Videos

  • Lesson 4-3 Summary

1 Quiz

  • Lesson 4-3 Practice Quiz

Lesson 4-4 Bottom-Up Enterprise

    • 1 Videos
    • 1 Readings
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1 Videos

  • Lesson 4-4.1 Bottom-Up Enterprise

1 Readings

  • Lecture 4-4.2 Bottom-Up Virtual Immersion In Subsistence Marketplaces

Module 4 Assignments

    • 1 Quiz
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1 Quiz

  • Module 4 Quiz

A Conversation about Bottom-Up Enterprise

    • 6 Videos
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6 Videos

  • A Conversation about Bottom-Up Enterprise Introduction
  • Charting a Bottom-Up Journey
  • Implementing Bottom-Up Enterprises
  • Sustaining Bottom-Up Enterprises
  • Guiding Values & Lessons Learned
  • Essence of the Bottom-Up Approach

Congratulations

    • 2 Readings
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2 Readings

  • Gies Degrees
  • Get Your Course Certificate

Module 4 Milestone

    • 2 PeerReview
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2 Peer Review

  • Module 4 Project 1 Milestone
  • Module 4 Project 2 Milestone

Auto Summary

Unlock the potential of sustainable innovation with "Sustainable Innovation for Subsistence Marketplaces," offered by Gies College of Business. Delve into the unique challenges of subsistence marketplaces and learn to design impactful business solutions for impoverished communities. Through interactive exercises and insights from extensive research, develop a bottom-up approach to create meaningful change. Perfect for foundational learners, this course spans 2160 minutes and is available via Starter and Professional subscription options on Coursera. Join now to make a difference and explore further opportunities within the iMBA and iMSM programs.

Madhu Viswanathan
Instructor

Madhu Viswanathan