Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 8 hours
- Course by University of Rochester
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Offered by
About
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.Modules
Lesson 1 - Introduction
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2
Videos
-
1
Readings
2
Videos
- Intro to the Course
- Welcome to the Revolution
1
Readings
- The TEAM Program
Lesson 2 - Interviews with leaders
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3
Videos
3
Videos
- Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Innovation Creed Books
Lesson 3 - Dimenions around Innovation
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4
Videos
4
Videos
- Dimensions around Innovation: Setting, Scope, Change
- Dimensions around Innovation: Technology
- Dimensions around Innovation: Integration
- Dimensions around Innovation: Reach
Lesson 4 - Innovation Creed
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3
Videos
3
Videos
- Personal Drivers: Your Innovation Creed
- Team Creed
- Instructions for Week #1 Assignment
Review Week 1 - Case for Action
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2
Assignment
2
Assignment
- Exam for Week 1
- Innovation Creed Assignment
Lesson 5 - Top Challenges that stunt commercialization
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3
Videos
3
Videos
- Top Challenges That Stunt Commercialization: #1 -‐#2
- Top Challenges That Stunt Commercialization: #3 -‐ #7
- Top Challenges That Stunt Commercialization: #8 -‐ #16
Lesson 6 - Interviews with leaders to uncover the challenges
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3
Videos
3
Videos
- Questions That Uncover These Challenges
- Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
Review Week 2 - Why so hard?
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1
Assignment
1
Assignment
- Exam for Week 2
Lesson 7 - Customizing YOUR filter
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4
Videos
4
Videos
- Intro to Week #3
- Perfect Answers to the World’s Perfect Idea
- Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
Lesson 8 - Test the filter
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4
Videos
4
Videos
- Test the Filter
- Idea Filter Books
- Medical Devices
- Week 3 Assignment Part 1
Lesson 9 - Idea filter for radical invention
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2
Videos
2
Videos
- Idea Filter for Radical Invention
- Week 3 Assignment Part 2
Review Week 3 - Customizing Your Filter
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1
Assignment
1
Assignment
- Idea Filter Assignment
Lesson 10 - Filter Adjustments
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4
Videos
4
Videos
- Intro to Week #4
- Life-Style Vs Investable/Scalable Innovation
- Social Entrepreneurship
- Radical vs Incremental Innovation
Lesson 11 - Using the filter
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3
Videos
3
Videos
- Using the Filter: Green Crayon Filtering
- Hypothetical Idea Being Scored
- Using the Filter to Rate a Collection of Ideas
Lesson 12 - Interview with David Chauncey
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5
Videos
5
Videos
- David Chauncey: Introduction & Filter Set Up
- David Chauncey: Corporate Business Development
- David Chauncey: Rendering the Possibilities
- David Chauncey: Sales Calls and the Back of an Envelope
- Closing Message
Review Week 4 - Discussing Filters from Different Creeds
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1
Assignment
1
Assignment
- Exam for Week 4
Auto Summary
Discover how to effectively commercialize high-tech innovations with "Technology Commercialization, Part 1: Setting up your Idea Filtering System." This foundational course in Business & Management, offered by Coursera, equips learners with essential tools like an Innovation Creed and a customized Idea Filter to ensure successful concept-stage commercialization. With a 480-minute duration, it's perfect for those looking to align their priorities and drive their ideas to success. Available through a Starter subscription, this course is ideal for aspiring innovators and entrepreneurs.
Mark Wilson