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Technology Strategy: Creative Destruction
  • Level Professional
  • Duration 12 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success. Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.

Modules

Course Orientation

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Orientation Quiz

1 Videos

  • About Professor Deepak Somaya

2 Readings

  • Syllabus
  • About the Discussion Forums

Module 1 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Lifecycles of Innovation Module Introduction

2 Readings

  • Lifecycles of Innovation Module Overview
  • Lifecycles of Innovation Module Readings

The Four Life Cycles

    • 4 Videos
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4 Videos

  • Innovation Adoption Lifecycle
  • Product Lifecycle
  • Technology S-Curves
  • Industry Lifecycle

Takeaways for Managers and Innovators

    • 4 Videos
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4 Videos

  • Types of Innovations
  • Implications for Innovators
  • Application Corner: Evolution of the PC Industry
  • S-Curves and Disruption

Module 1 Review

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Lifecycles of Innovation Module Quiz

1 Videos

  • Lifecycles of Innovation Module Conclusion

Module 2 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Technological Disruption Module Introduction

2 Readings

  • Technological Disruption Module Overview
  • Technological Disruption Module Readings

Demand-Side Disruption

    • 2 Videos
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2 Videos

  • Demand-Side Disruption
  • Application Corner: Demand-Side Disruption

Supply-Side Disruption

    • 2 Videos
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2 Videos

  • Supply-Side Disruption: Shifting Architectures
  • Supply-Side Disruption: Mental Models

Takeaways for Managers and Innovators

    • 2 Videos
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2 Videos

  • Creating a Disruptive Innovation
  • Disruption Challenges and Solutions

Module 2 Review

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Technological Disruption Module Quiz

1 Videos

  • Technological Disruption Module Conclusion

Module 3 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Business Model Innovation Module Introduction

2 Readings

  • Business Model Innovation Module Overview
  • Business Model Innovation Module Readings

The V.A.R.S Framework for Business Model Analysis

    • 3 Videos
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3 Videos

  • Importance of Business Model Innovation
  • The V.A.R.S Framework, Part 1
  • The V.A.R.S Framework, Part 2

Business Model Innovation for Managers

    • 2 Videos
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2 Videos

  • Executive Expertise: Business Models
  • Application Corner (VARS): Minute Clinic and Ikea

Disruptive Business Models

    • 3 Videos
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3 Videos

  • Disruption by New Business Models
  • Application Corner: Business Model Disruption
  • Application Corner: Newspaper Industry

Module 3 Review

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Business Model Innovation Module Quiz

1 Videos

  • Business Model Innovation Module Conclusion

Uber Case Assignment

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Uber Case Study Peer Assessment

1 Videos

  • Uber: Case Study Introduction

1 Readings

  • Uber Case Handout

Module 4 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Standards and Platforms Module Introduction

2 Readings

  • Standards and Platforms Module Overview
  • Standards and Platforms Module Readings

Essentials of Platform Strategy

    • 5 Videos
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5 Videos

  • Strategic Logic of Platforms
  • Network Effects
  • Multisided Platforms
  • Digital Platforms and Long-tail, Crowdsourcing, and Bundling
  • Application Corner: Open Table

Module 4 Review

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Standards and Platform Module Quiz

1 Videos

  • Standards and Platforms Module Conclusion

Course Conclusion

    • 1 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • New Discussion Prompt

1 Videos

  • Learn on Your Terms

2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate

Auto Summary

Discover how to manage and respond to technological change with "Technology Strategy: Creative Destruction." This professional-level course, offered by Coursera, focuses on innovation's impact on market dynamics and equips managers and entrepreneurs with strategic tools to navigate these changes. With 720 minutes of content, it provides analytical frameworks and responses to achieve market leadership. Ideal for business professionals seeking to understand and leverage technological innovation, the course offers flexible subscription options: Starter and Professional.

Deepak Somaya
Instructor

Deepak Somaya