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Using Design to Generate Innovative Business Solutions
  • Level Professional
  • Duration 22 hours
  • Course by Parsons School of Design, The New School
  • Offered by

About

This rigorous online course shows you how to use design to generate innovative business solutions. It starts by focusing on alternative design methodologies, including the non-negotiable essentials: design thinking methodology and jobs to be done. It then delves into strategies for choosing the right business model. This includes exploring value-creating and sustainable business models. After covering these foundational concepts, the course examines design tools that can be used to develop the business model in market by creating shared value and tips to manage the conversion funnel. The course concludes by looking at digital dynamics and providing insider tips to promote success. To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful. By the end of this course, you will be able to: - Examine design thinking methodologies and essentials - Choose a business model to maximize opportunity and manage shifts - Assess challenges in the design process - Develop solutions to design challenges and problems

Modules

Welcome

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Introductions

1 Videos

  • Welcome

4 Readings

  • Welcome to the Course
  • Meet Your Faculty
  • Course Methodology and Assessment
  • Key Terms and Concepts

The Non-Negotiable Essentials

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: The Non-Negotiable Essentials

1 Discussions

  • Driving Forces

2 Videos

  • Gaining Insight and Testing with a Prototype
  • Managing Bias in the Design Process

1 Readings

  • Bias and Prototype Testing

The Design Thinking Methodology

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: The Design Thinking Methodology

2 Videos

  • The Five Stages of Design Thinking
  • Guest Speaker Interview: Melanie Arens

2 Readings

  • The Origins of Design Thinking
  • Human-Centered Design

Jobs to Be Done

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Jobs to Be Done
  • Summative Quiz: Alternative Design Methodologies

1 Discussions

  • Design and Jobs to be Done

1 Videos

  • Why We Hire and Fire Products

2 Readings

  • Correlation versus Causality
  • Hiring and Firing Products

Misidentification of the Opportunity Space

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Misidentification of the Opportunity Space

3 Videos

  • Introduction to Choosing a Business Model to Take Your Solution to Market
  • Incremental Change versus Radical Innovation
  • Guest Speaker Interview: Manoj Chiba

1 Readings

  • Types of Innovation

Six Business Models That Create New Value

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Six Business Models That Create New Value

1 Videos

  • Successful Business Model Innovators

2 Readings

  • Six Business Models That Can Create New Value
  • Case Study - The Founder

Sustainable Business Models

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Sustainable Business Models
  • Summative Quiz: Choosing a business model to take your solution to market

1 Discussions

  • Defining Your Space

1 Videos

  • Sustainable Business Model Innovators

2 Readings

  • What is a Sustainable Business Model?
  • Sustainable Business Models

Business Design

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Business Design

3 Videos

  • Introduction to Design Tools to Evolve Your Business Model in Market
  • Finding the Right Fit: Problem-Solution, Product-Market, and Commercial Fit
  • Guest Speaker Interview: Beata Giermasinska

Creating Shared Value

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Creating Shared Value

1 Videos

  • Shared Value Model

2 Readings

  • Shared Value Firms and Markets
  • Shared Value Models

Managing Your Conversion Funnel

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Managing Your Conversion Funnel
  • Summative Quiz: Design Tools to Evolve Your Business Model in Market

1 Discussions

  • Value and the Conversion Funnel

1 Videos

  • Defining a Conversion Funnel

2 Readings

  • Heuristic Analysis
  • Conversion Funnels and Heuristic Analysis

Cognitive Load Versus User Benefit

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Cognitive Load Versus User Benefit

2 Videos

  • Introduction to Pain Points and Success
  • The Neuroscience Behind Cognitive Load

2 Readings

  • Defining Cognitive Load and User Benefit
  • Cognitive Load and User Benefit in the Digital Age

Digital Dynamics

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Digital Dynamics

2 Videos

  • Leveraging Cognitive Load and User Benefit
  • Growth Hacking

2 Readings

  • Utilizing Cognitive Load
  • Analysis and Perspectives on Growth Hacking

Insider Tips

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Insider Tips
  • Summative Quiz: Pain Points and Success

1 Discussions

  • Establishing a Solid Design Process

1 Videos

  • Design is About Discipline

1 Readings

  • Innovation and Fast Track Delivery

Auto Summary

Learn how to leverage design for innovative business solutions in this comprehensive online course from Coursera. Ideal for professionals with 2-3 years of organizational experience, the course covers essential design thinking methodologies, sustainable business models, and strategic tools for market success. Taught by industry experts, it equips you with the skills to optimize business models and navigate digital dynamics. Available through Starter and Professional subscriptions, this 1320-minute course is perfect for those looking to enhance their strategic design capabilities in the business and management domain.

Terry Behan
Instructor

Terry Behan