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Why Scale a Startup?
  • Level Foundation
  • Duration 8 hours
  • Course by IE Business School
  • Offered by

About

If you want to find out how to begin to scale up a startup company, this course is for you! This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with key tips and frameworks to begin the scaleup process, and offer insights from real, successful companies who have been in your shoes before and have scaled up their startups. In this course, you'll learn to differentiate between growth and scaling, identify the key challenges of scaling up (and solutions to these challenges), and pick up best practices for scaling a startup effectively and efficiently to build a weatherproof company. You'll get practical advice and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaleup solutions. Make your scaleup journey as smooth and surprise-free as possible - with this course, you´ll know the types of issues that arise when startups scale up and learn how to solve them!

Modules

Time to Scale Up? The Transition Mindset

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Plugin
Show info about module content

1 Discussions

  • Tell Us About Yourself

2 Videos

  • Welcome to the Course!
  • The Danger of Premature Scaling: IE Entrepreneur Interview with Javier Goyeneche

2 Readings

  • Transitioning from Startup to Scaleup? (Podcast)
  • #GoBeyond (OPTIONAL)

Are All Startups Destined to Be Scaleups?

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • The Definition of a Scaleup

1 Videos

  • Not All Startups Become Scaleups (and That´s OK)

2 Readings

  • Why Governments Don’t Get Startups
  • Will Your Startup Ever Scale Up?

What Scale Means For Startups

    • 2 Videos
    • 4 Readings
Show info about module content

2 Videos

  • What Scale Means for Startups
  • Questions You Might Ask Yourself Before the Scaleup Phase

4 Readings

  • Let´s Talk About Scale (Hint: Think International)
  • Transitioning from Startup to Scaleup: Sam Altman and Reid Hoffman Talk Scaleup (Podcast)
  • HubSpot’s Three M´s (Playbook for Going From Startup to Scaleup)
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 2!

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2

Risk - Friend or Foe?

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • Risk: Is It Your Friend or Foe?

3 Readings

  • How to De-Risk a Startup
  • Why Do Startups Fail? Blame the "Speed Trap"
  • How Much Does Failure Cost? (Podcast)

Deepwork and Industry Insight

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • Making Space for Deepwork

1 Videos

  • Deepwork: Do You Have Deep Insight Into the Needs of Your Industry?

2 Readings

  • Can Deep Work Really Work for You?
  • How to Scale a Deeptech Company

Scaling with Resilience: Building a Weatherproof Company

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • What Is a Weatherproof Company and How Can I Build One?

3 Readings

  • Thoughts on Building Weatherproof Companies
  • How Important is Founder-Market Fit?
  • #GoBeyond (Optional)

Test Your Knowledge of Module 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3

Defining Exponentiality for Scaleups

    • 1 Videos
    • 3 Readings
    • 1 Discussion
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1 Discussions

  • Exponentiality

1 Videos

  • What is Exponentiality & What Does it Have to Do with Scaling?

3 Readings

  • How to Create an Exponential Organization and Why You Should Want to
  • Growth vs. Scaling: What's the Difference and Why Does it Matter?
  • Growing vs. Scaling: Which One Are You?

Scaling Up Excellence

    • 1 Videos
    • 2 Readings
    • 1 Plugin
Show info about module content

1 Videos

  • Scaling Up Excellence:The Key Beliefs, Skills, and Actions that are Hallmarks of Effective Scaling

2 Readings

  • How Do You Scale Excellence?
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 4!

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4

Wrapping Up The Course

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Wrapping Up the Course

2 Readings

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Auto Summary

Discover how to effectively scale your startup with this foundational course in Business & Management. Led by industry experts, you'll explore key questions, tips, and frameworks crucial for scaling, and learn to differentiate between growth and scaling. Get insights from successful companies, tackle common challenges, and build a robust scale-up strategy. Available through Coursera, this 480-minute course offers Starter and Professional subscription options, making it ideal for aspiring entrepreneurs and business professionals.

Coursera QA Team
Instructors

Coursera QA Team

Joe Haslam
Instructors

Joe Haslam