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Our Courses
Analíticas y Métricas de Marketing
En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el mercado y la importancia en el uso de Google Analytics. También será relevante identificar los principales objetivos comerciales y de marca a través del uso de las herramientas y métricas de analítica web. Los objetivos del curso son los siguientes: 1.
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Course by
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Self Paced
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Spanish
Data Analytics en Power BI
Este proyecto es un curso práctico y efectivo para aprender todo lo que necesitas saber de Data Analytics en Power BI.
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Course by
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Self Paced
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3 hours
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Spanish
Smart Analytics, Machine Learning, and AI on GCP 日本語版
ML をデータ パイプラインに組み込むと、データから分析情報を抽出する能力を向上できます。このコースでは、Google Cloud でデータ パイプラインに ML を含める複数の方法について説明します。カスタマイズがほとんど、またはまったく必要ない場合のために、このコースでは AutoML について説明します。よりカスタマイズされた ML 機能については、Notebooks と BigQuery の機械学習（BigQuery ML）を紹介します。また、Vertex AI を使用して ML ソリューションを本番環境に導入する方法も説明します。
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Course by
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Self Paced
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Japanese
How to create a marketing analytics dashboard using Hubspot
By the end of this project, you will learn how to create a customized report dashboard in Hubspot, will learn how to add existing marketing reports, adjust the view of the marketing dashboard.
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Course by
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Self Paced
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3 hours
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English
Deploying a Python Data Analytics web app on Heroku
Welcome to the “Deploying a Python data analytics web app on Heroku” guided project.
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Course by
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Self Paced
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3 hours
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English
Financial Analytics in RStudio: Identify Profit Drivers
This Guided Project 'Financial Analytics in RStudio: Identify Profit Drivers' is for Supply Chain and/or Operations Analysts. In this 2-hour long project-based course, you will learn how to determine operational & financial performance, calculate Operating Margin (OM), and plot OM waterfall chart showing OM variance drivers.
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Course by
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Self Paced
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3 hours
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English
Comment analyser l'engagement des Tweets avec Twitter Analytics
Dans ce projet guidé d'une heure, vous apprendrez comment accéder aux analyses Twitter, utiliser les analyses Twitter pour analyser les tweets et l'engagement de votre public, et lancer les publicités Twitter. À la fin de ce projet, vous pourrez accéder à Twitter Analytics et l'utiliser pour booster votre entreprise. Vous pourrez également lancer des publicités sur Twitter.
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Course by
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Self Paced
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3 hours
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French
Commencer avec Facebook Analytics
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics, analyser la suppression de cet outil, étudier la suite commerciale de Facebook, présenter le gestionnaire de publicités et enfin montrer le gestionnaire d'événements. À la fin de ce projet, vous aurez appris à travailler avec l'outil d'analyse Facebook.
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Course by
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Self Paced
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3 hours
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French
Comment configurer Facebook Analytics
Dans ce projet guidé d'une heure, vous apprendrez à démarrer avec le gestionnaire de publicités Facebook, à créer et à modifier des publicités Facebook et à comprendre les rapports sur les publicités Facebook. À la fin de ce projet, vous serez en mesure de démarrer avec le gestionnaire de publicités Facebook, de créer et de modifier des publicités Facebook et de mieux comprendre les rapports sur les publicités Facebook.
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Course by
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Self Paced
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1 hour
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French
Comment créer un entonnoir avec Facebook Analytics
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics en analyser la suppression de cet outil, ensuite étudier l'entonnoir de vente Facebook avec ses parties principales en parlant de quoi il se diffère d'un entonnoir de marketing. À la fin de ce projet, vous aurez appris à développer votre entreprise en élaborant un entonnoir de vente Facebook.
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Course by
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Self Paced
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1 hour
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French
Automated Report Generation with Generative AI
In today's data-driven world, generating reports efficiently is a valuable skill for professionals across various industries. This course introduces beginners to the world of automated report generation using AI-powered tools and techniques. You will learn how to leverage the capabilities of artificial intelligence to streamline the reporting process, save time, and improve data accuracy.
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Course by
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Self Paced
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2 hours
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English
The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
It's the age of machine learning. Companies are seizing upon the power of this technology to combat risk, boost sales, cut costs, block fraud, streamline manufacturing, conquer spam, toughen crime fighting, and win elections. Want to tap that potential? It's best to start with a holistic, business-oriented course on machine learning – no matter whether you’re more on the tech or the business side. After all, successfully deploying machine learning relies on savvy business leadership just as much as it relies on technical skill.
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Course by
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Self Paced
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14 hours
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English
Business Analytics Executive Overview
Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. This course will focus on understanding key analytics concepts and the breadth of analytic possibilities.
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Course by
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Self Paced
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17 hours
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English
Analyze Data to Answer Questions
This is the fifth course in the Google Data Analytics Certificate. In this course, you’ll explore what it means to actually analyze your data. You’ll take what you’ve learned up to this point and apply it to make sense of the data you’ve collected. You’ll learn how to organize and format your data using spreadsheets and SQL to help you look at and think about your data in different ways. You’ll also find out how to perform complex calculations with your data to address business objectives. You’ll learn how to use formulas, functions, and SQL queries as you conduct your analysis.
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Course by
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Self Paced
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27 hours
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English
Assess for Success: Marketing Analytics and Measurement
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals.
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Course by
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Self Paced
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26 hours
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English
Ask Questions to Make Data-Driven Decisions
This is the second course in the Google Data Analytics Certificate. You’ll build on your understanding of the topics that were introduced in the first course of this certificate program. The material will help you learn how to ask effective questions, make data-driven decisions, and meet stakeholders’ needs. Current Google data analysts will instruct and provide you with hands-on ways to accomplish common data analytics tasks. Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts.
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Self Paced
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21 hours
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English
Data Analysis and Reporting in SAS Visual Analytics
In this course, you learn how to use SAS Visual Analytics on SAS Viya to modify data for analysis, perform data discovery and analysis, and create interactive reports.
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Course by
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Self Paced
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9 hours
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English
Prepare Data for Exploration
This is the third course in the Google Data Analytics Certificate. As you continue to build on your understanding of the topics from the first two courses, you’ll be introduced to new topics that will help you gain practical data analytics skills. You’ll learn how to use tools like spreadsheets and SQL to extract and make use of the right data for your objectives, and how to organize and protect your data.
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Course by
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26 hours
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English
Distributed Computing with Spark SQL
This course is all about big data. It’s for students with SQL experience that want to take the next step on their data journey by learning distributed computing using Apache Spark. Students will gain a thorough understanding of this open-source standard for working with large datasets. Students will gain an understanding of the fundamentals of data analysis using SQL on Spark, setting the foundation for how to combine data with advanced analytics at scale and in production environments.
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Course by
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14 hours
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English
Share Data Through the Art of Visualization
This is the sixth course in the Google Data Analytics Certificate. You’ll learn how to visualize and present your data findings as you complete the data analysis process. This course will show you how data visualizations, such as visual dashboards, can help bring your data to life. You’ll also explore Tableau, a data visualization platform that will help you create effective visualizations for your presentations.
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Course by
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Self Paced
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24 hours
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English
Excel Power Tools for Data Analysis
Welcome to Excel Power Tools for Data Analysis. In this four-week course, we introduce Power Query, Power Pivot and Power BI, three power tools for transforming, analysing and presenting data. Excel's ease and flexibility have long made it a tool of choice for doing data analysis, but it does have some inherent limitations: for one, truly "big" data simply does not fit in a spreadsheet and for another, the process of importing and cleaning data can be a repetitive, time-consuming and error-prone.
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15 hours
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English
Excel Basics for Data Analysis
Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their own domain.
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Self Paced
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12 hours
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English
Introduction to Big Data with Spark and Hadoop
This self-paced IBM course will teach you all about big data! You will become familiar with the characteristics of big data and its application in big data analytics. You will also gain hands-on experience with big data processing tools like Apache Hadoop and Apache Spark. Bernard Marr defines big data as the digital trace that we are generating in this digital era. You will start the course by understanding what big data is and exploring how insights from big data can be harnessed for a variety of use cases.
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Course by
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Self Paced
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24 hours
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English
Supply Chain Analytics Essentials
Welcome to Supply Chain Analytics - an exciting area that is in high demand! In this introductory course to Supply Chain Analytics, I will take you on a journey to this fascinating area that applies data analytics to diagnose and solve problems in supply chain management. You will learn real life examples on how data analytics can generate a significant financial and economic impact in various domains of a supply chain, from selling, to logistics, production and sourcing. You will learn job market outlook, requirement and preparation.
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Course by
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Self Paced
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10 hours
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English
Data Visualization and Dashboards with Excel and Cognos
Learn how to create data visualizations and dashboards using spreadsheets and analytics tools. This course covers some of the first steps for telling a compelling story with your data using various types of charts and graphs. You'll learn the basics of visualizing data with Excel and IBM Cognos Analytics without having to write any code. You'll start by creating simple charts in Excel such as line, pie and bar charts. You will then create more advanced visualizations with Treemaps, Scatter Charts, Histograms, Filled Map Charts, and Sparklines.
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Course by
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Self Paced
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24 hours
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English