Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 8 hours
- Course by ESSEC Business School
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Offered by
About
Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.Modules
Introduction: trends in business analytics
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4
Videos
4
Videos
- Introduction to Case Studies in Business Analytics with Accenture - Fabrice Marque
- Market trends and key challenges in Analytics - Mickael Svilar
- Why is Big Data really big? - Nicolas Glady
- Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza
Case study from of water facilities company by Rohit Banerji
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1
Videos
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1
Quiz
1
Videos
- Big data & predictive maintenance in the Utilities sector - Rohit Banerji
1
Quiz
- Practice Quiz on resource Sector case
Case study from a global communication provider by Cian O'Hare
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1
Videos
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1
Quiz
1
Videos
- Big data & advanced analytics in the Communications industry - Cian O’Hare
1
Quiz
- Practice Quiz on the Global Communication case
Case study from public sector by Christopher Gray
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1
Videos
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1
Assignment
1
Assignment
- Practice quiz on the Public Service case
1
Videos
- Advanced Analytics in the Public Service - Christopher Gray
Wrap-up
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1
Videos
1
Videos
- Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady
Graded assignment 1
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1
PeerReview
1
Peer Review
- Predictive maintenance for a water supplier : Internet of things
Case study from the Media Sector by Christine Removille
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2
Videos
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1
Quiz
2
Videos
- Context - Christine Removille
- Solution and success factors - Christine Removille
1
Quiz
- Practice quiz on the "Canal+" case study
Case study from the Financial Service Sector by Edwin VanderOuderaa
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5
Videos
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1
Quiz
5
Videos
- Introduction and key digital trends in Financial Services
- Analytics capability based on “People like you"
- How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield
- How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing
- Digital transformation and wrap-up
1
Quiz
- Practice quiz on the financial service case study
Case study from health services
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6
Videos
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1
Quiz
6
Videos
- Healthcare analytics: a conceptual framework - Nicolas Glady
- Introduction and key challenges - Paul Pierotti
- Correlation between life expectancy and health spending - Paul Pierotti
- Presentation of 5 Health Analytics use cases - Paul Pierotti
- Focus on Care Management for patients with chronic diseases - Paul Pierotti
- Wrap up - Paul Pierotti
1
Quiz
- Practice quiz on the health service case
Case study from the Life Science industry by Xavier Cimino
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1
Videos
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1
Quiz
1
Videos
- Advanced Analytics in the Pharmaceutical industry - Xavier Cimino
1
Quiz
- Practice quiz on the Life science industry case
Case studies wrap up and introduction to capstone project
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5
Videos
5
Videos
- How to create value from data? - Fabrice Marque
- Wrap up - Mickael Svilar
- Data exploration is an iterative process - Nicolas Glady
- Analytics exploration - Oonagh O’Shea & Noelle Doody
- Wrap up & Capstone guidelines - Nicolas Glady
Graded Assignment 2
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1
PeerReview
1
Peer Review
- Preparation for the capstone project
Auto Summary
This course, "Case Studies in Business Analytics with Accenture," is part of the Strategic Business Analytics specialization tailored for learners preparing for a capstone project. Focused on Data Science & AI, it provides a comprehensive overview of real-life business analytics applications across various industries. Led by senior Accenture practitioners, the course encourages reflection on possible solutions and added-value applications. It spans 480 minutes and offers both Starter and Professional subscription options, making it ideal for those at a foundational level looking to deepen their understanding of business analytics in practice.
Nicolas Glady