Communicate Effectively about Ethical Challenges in Data-Driven Technologies
Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty.
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- Level Foundation
- Duration 14 hours
- Course by CertNexus
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Offered by
About
Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty. In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.Modules
Overview
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4
Videos
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2
Readings
4
Videos
- Communicate Effectively about Ethical Challenges in Data-Driven Technologies Course Introduction
- CEET Specialization Introduction
- Course Welcome & Success Tips
- Communication Is Key
2
Readings
- Overview
- Get help and meet other learners. Join your Community!
Communicate Ethical Risks
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6
Videos
6
Videos
- Ethical Risk Categories
- Communicate Ethical Risks
- Stakeholders
- Risks to the Individual
- Risks to the Organization
- Risks to Society
Communicate Business Impacts
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6
Videos
6
Videos
- Business Impact Assessments
- Social Impact
- Organizational Reputation
- Consumer Trust
- Liability
- Regulatory Obligations
Evaluate What You've Learned
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1
Discussion
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1
Assignment
1
Assignment
- Communicating the Business Impacts of Ethical Risks
1
Discussions
- Reflect on What You've Learned
Overview
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1
Videos
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1
Readings
1
Videos
- The Importance of Diversity, Equity, and Inclusiveness
1
Readings
- Overview
Corporate Social Responsibility
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7
Videos
7
Videos
- Diverse, Equitable, and Inclusive Communication Strategies
- Organizational Philosophy
- Mission and Vision Statement
- Disclosure Statements
- Corporate Reporting
- Diverse Data Ecosystem
- Diversity as Strategic AI Maturity
Marketing and Public Relations
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3
Videos
3
Videos
- Media Campaigns
- Public Education Campaigns
- Social Media
Media Relations
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4
Videos
4
Videos
- Media Inquiries
- Press Conferences
- Press Releases
- Press Packs/Kits
Evaluate What You've Learned
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1
Discussion
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1
Assignment
1
Assignment
- Designing Communication Strategies
1
Discussions
- Reflect on What You've Learned
Overview
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1
Videos
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1
Readings
1
Videos
- The Importance of Planning for an Ethical Crisis
1
Readings
- Overview
Crisis Communication Management
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6
Videos
6
Videos
- Crisis Management
- Crisis Communications
- Crisis Communication Team
- Spokesperson Training
- Notification Systems
- Vulnerability Audit
Business Continuity
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5
Videos
5
Videos
- Business Continuity Plans
- Disaster Recovery Plans
- Incident Response Plans
- Reputational Risk Management
- Post-Crisis
Evaluate What You've Learned
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1
Discussion
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1
Assignment
1
Assignment
- Managing a Crisis, Communicating Critical Messages, and Ensuring Business Continuity
1
Discussions
- Reflect on What You've Learned
Overview
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1
Videos
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1
Readings
1
Videos
- The Critical Role of the Media in an Ethical Crisis
1
Readings
- Overview
Methods and Strategies for Communicating with the Media During a Crisis
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4
Videos
4
Videos
- Media Communication Plans and Tools
- Holding Statements
- Social Media Statements
- Feedback Monitoring and Response
Best Practices for Communicating with the Media During a Crisis
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5
Videos
5
Videos
- Be Truthful about a Crisis
- Provide Necessary Information about a Crisis
- Establish an Ongoing Relationship with the Media
- Leverage Multiple Kinds of Media During a Crisis
- Prepare for Long-Term Communication
Evaluate What You've Learned
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1
Discussion
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1
Assignment
1
Assignment
- Managing the Media During an Ethical Crisis
1
Discussions
- Reflect on What You've Learned
Project
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1
Readings
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1
PeerReview
1
Peer Review
- Crisis Response
1
Readings
- Writing a Press Release/Preparing a Press Briefing
Honors Project (Optional)
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1
Readings
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1
PeerReview
1
Peer Review
- Media/Public Education Campaign
1
Readings
- Developing a Media/Public Education Campaign
Auto Summary
Enhance your communication skills in addressing ethical challenges within data-driven technologies with this Coursera course. Designed for data science and AI professionals, the course is part of the Certified Ethical Emerging Technologist (CEET) certificate. Led by expert instructors, you'll learn to develop inclusive strategies, communicate ethical principles, and manage crises effectively. This foundational course spans 840 minutes and is available via a Starter subscription. Ideal for those aiming to foster a culture of ethical practice in their organizations.
Renée Cummings
Jennifer Fischer