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Creating a Competitive Advantage with Value Chain Analysis
  • Level Intermediate
  • Duration 3 hours
  • Offered by

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By the end of this guided project, you will be able to use the value chain analysis to create a competitive advantage for your company. Value chain analysis provides a structured approach of assessing where a company true value creation resides. The model is categorized into nine interrelated activities comprising of the primary and the secondary activities. Essentially, competitive advantage can be achieved through cost leadership or differentiation strategies. However, competitive advantage does not emerge by looking at a firm as a whole. It stems from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product or service For us to practically demonstrate how to use the value chain analysis to make strategic decisions, we will use a spreadsheet to analyze a Fast-Food company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for business leaders and entrepreneurs who want develop a systematic approach of analyzing their operations. Also, for strategist who are interested in helping companies to make informed strategic decisions. At the end of the project, you will be able to use the model to identify your cost drivers and device a strategy to optimize your operations for competitiveness

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Unlock the power of value chain analysis to gain a competitive edge in your business with this professional course in Data Science & AI. Led by an expert instructor, this 120-minute guided project will teach you to strategically assess your company's value creation through a practical case study of a Fast-Food company. Ideal for business leaders, entrepreneurs, and strategists, you'll learn to identify cost drivers and optimize operations. Available via Coursera with a Starter subscription.