Data Visualization and Communication with Tableau
One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses.
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- Level Foundation
- Duration 25 hours
- Course by Duke University
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Offered by
About
One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain's innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business "data stories" that use these visualizations, capitalizing on business-tested methods and design principles.
Modules
Specialization Introduction: Excel to MySQL: Analytic Techniques for Business
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1
Videos
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1
Readings
1
Videos
- About this Specialization
1
Readings
- Specialization Overview
Welcome and Course Overview
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1
Videos
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3
Readings
1
Videos
- Welcome to the Course!
3
Readings
- Course Overview
- Special Thanks!
- About the Course Team
Introduction
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2
Videos
2
Videos
- Tips for Becoming a Data Analyst
- Asking the Right Questions
Asking Questions Before You Have Data
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2
Videos
2
Videos
- Rock Projects
- S.M.A.R.T. Objectives
Your Stakeholders
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2
Videos
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1
Readings
2
Videos
- Listening to Stakeholders During Elicitation
- Stakeholder Expectations Matter
1
Readings
- Week 1 Additional Resources
Structure Pyramid Analysis Plans
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2
Videos
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1
Readings
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1
Assignment
1
Assignment
- Week 1 Quiz
2
Videos
- Using SPAPs to Structure Your Thinking, Part 1
- Using SPAPs to Structure Your Thinking, Part 2
1
Readings
- SPAP Graphic
Introduction
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2
Videos
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1
Readings
2
Videos
- Use Data Visualization to Drive Your Analysis
- Why Tableau?
1
Readings
- Tableau Instructions
Using Tableau to Determine How Much You Can Make as a Data Analyst
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3
Videos
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2
Readings
3
Videos
- Meet Your Salary Data
- Meet Your Dognition Data
- Our Analysis Plan
2
Readings
- Salary Data Set, Description, and Analysis Plan
- Dognition Data Set, Description, and Analysis Plan
Let's Get Started!
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3
Videos
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1
Readings
3
Videos
- Salaries of Data-Related Jobs: Your First Graph
- Formatting and Exporting Your First Graph
- Digging Deeper Using the Rows and Columns Shelves
1
Readings
- The Effects of Outliers Video
Working with the Marks Card
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1
Videos
1
Videos
- Understanding the Marks Card
Outliers, Filtering and Groups
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2
Videos
2
Videos
- Removing Outliers Using Scatterplot and Filtering and Groups
- Analyzing Data-Related Salaries in Different States Using Filtering and Groups
Line Graphs and Box Plots
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5
Videos
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1
Readings
5
Videos
- When to Use Line Graphs
- Dates as Hierarchical Dimensions or Measures
- Analyzing Data-Related Salaries Over Time Using Date Hierarchies
- Analyzing Data-Related Salaries Over Time Using Trend Lines
- Analysing Data-Related Salaries Over Time Using Box Plots
1
Readings
- Introduction to Linear Regression
Exercises, Quiz and Feedback
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1
Readings
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1
Assignment
1
Assignment
- Week 2 Quiz
1
Readings
- Week 2 Practice Exercises
Introduction
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1
Videos
1
Videos
- Customizing and Sharing New Data in Tableau
Row-level Calculations
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4
Videos
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1
Readings
4
Videos
- Tableau Calculation Types
- How to Write Calculations
- Calculations that Make Filtering More Efficient
- Identifying Companies that Pay Less than the Prevailing Wage
1
Readings
- Data Sets Needed in Week 3
Blending and Aggregation-level Calculations
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2
Videos
2
Videos
- Blending Price Parity Data with Our Salary Data
- Adjusting Data-related Salaries for Cost of Living
Table Calculations and Parameters
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2
Videos
2
Videos
- Calculating Which States Have the Top Adjusted Salaries within Job Subcategories
- Using Parameters to Define Top States
Dashboards and Story Points
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3
Videos
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1
Readings
3
Videos
- Calculating Which Companies Have the Top Adjusted Salaries within Job Subcategories
- Designing a Dashboard to Determine Where You should Apply for Data-related Job
- Visual Story Points in Tableau
1
Readings
- Week 3 Additional Resources: Examples of Tableau Dashboards and Stories
Exercises, Quiz and Feedback
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1
Readings
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1
Assignment
1
Assignment
- Week 3 Quiz
1
Readings
- Week 3 Practice Exercises
Visualization Science
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1
Videos
1
Videos
- Using Visualization Science to Influence Business Decisions
Storyboarding Your Data Story
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3
Videos
3
Videos
- The Storyboarding Hourglass
- Making Your Data Story Come Alive
- Storyboarding Your Presentation
Stress-testing Your Story
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5
Videos
5
Videos
- The Best Stress-Testers are Teams
- Overgeneralization and Sample Bias
- Misinterpretations Due to Lack of Controls
- Correlation Does Not Equal Causation
- How Correlations Impact Business Decisions
Tools for Conveying Your Data Story
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4
Videos
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1
Readings
4
Videos
- Choosing Visualizations for Story Points
- The Neuroscience of Visual Perception Can Make or Break Your Visualization
- Misinterpretations Caused by Colorbars
- Visual Contrast Directs Where Your Audience Looks
1
Readings
- Week 4 Additional Resources: Designing and Delivering an Effective Business Presentation
Putting Compelling Data Visualizations into Persuasive Business Presentations
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3
Videos
3
Videos
- Formatting Slides to Communicate Data Stories
- Formatting Presentations to Communicate Data Stories
- Delivering Your Data Story
Quiz and Feedback
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1
Assignment
1
Assignment
- Week 4 Quiz
Final Project - Peer Review Assignment
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1
Readings
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1
PeerReview
1
Peer Review
- Recommendations for Dognition Business Process Change
1
Readings
- Background Information for Peer Review Assignment
Auto Summary
Unlock the power of data storytelling with "Data Visualization and Communication with Tableau." This foundational course in the Data Science & AI domain, taught by Coursera, focuses on mastering data visualization to effectively communicate business-relevant insights. Over an engaging 1500-minute journey, you'll learn to streamline analyses, create impactful visualizations, and design persuasive data stories using Tableau. Ideal for business data analysts and professionals, the course offers paid subscription options, including Professional and Starter, ensuring accessible learning for all.
Daniel Egger
Jana Schaich Borg