Digital Customer Analytics

About

Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.

This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company.

This course is part of Maryland Smith's Digital Marketing Professional Certificate. For more information, see here.

Auto Summary

Discover the essentials of Digital Customer Analytics in this foundational course by edX. Delve into Customer Lifetime Value concepts and their application to firm value, customer selection, and loyalty programs. Perfect for those in Data Science & AI, the course spans 10 weeks with subscription options for both Starter and Professional levels. Ideal for anyone looking to enhance their understanding of customer analytics.