- Level Intermediate
- Duration 1 hour
- Course by Coursera Project Network
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Offered by
About
Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.Modules
Your Learning Journey
1
Assignment
- Assess Your Knowledge
1
Labs
- How to Analyze Tweet Engagement with Twitter Analytics
1
Readings
- Project Overview
Auto Summary
Discover how to harness the power of Twitter Analytics to boost your tweet engagement in this comprehensive course tailored for professionals in the realms of marketing, sales, customer service, and business administration. Guided by Coursera, this data science and AI-focused program delves into the essentials of Twitter and advanced engagement measurement techniques to help you enhance your brand's presence on this dynamic social media platform. Over the span of 120 minutes, participants will explore practical strategies to effectively analyze and interpret tweet performance, equipping them with the skills needed to elevate their social media strategies. Whether you're looking to refine your marketing campaigns or optimize customer interactions, this course provides valuable insights and actionable tools to achieve your goals. Available with a Starter subscription, this professional-level course is ideal for anyone eager to make a significant impact on Twitter. Join today and transform your tweet engagement with expert guidance from Coursera.

Carmen Rojas