Buy Now AED 170.99 + VAT

Monthly Subscription Starting at AED 99 + VAT

Marketing Analytics Foundation
  • Level Foundation
  • Duration 12 hours
  • Course by Meta
  • Offered by

About

This course lays the foundation of marketing analytics. You'll learn the basic principles of marketing. You'll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: - Describe how data and measurement inform a marketing action - Describe the basic principles of marketing - Identify why measurement and analytics matter in digital marketing - Describe how data is collected and related to digital marketing - Explain the significance of the privacy regulations that govern the online marketing space - Describe the Meta pixel and how it is created on the Meta platform - Describe how information is recorded on mobile devices - Explain how an API connects data captured offline to an online platform - Describe common platforms for online data management and evaluation - Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Modules

Introduction to the Facebook Marketing Analytics Certificate Program

    • 5 Videos
    • 4 Readings
Show info about module content

5 Videos

  • Introduction to the Program
  • Introduction to Marketing Analytics Course Overview
  • Introduction to Anke Audenaert
  • A Message from Meta
  • Careers in Marketing and Marketing Analytics

4 Readings

  • Marketing Analytics Foundation Syllabus
  • Join the Meta Marketing Analytics Community!
  • How to be Successful in this Program
  • Community Guidelines

The role of a marketer

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Basic Principles of Marketing

2 Videos

  • Introduction: The Role of a Marketer
  • The Role of a Marketer

The use of analytics in marketing

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Uses of Analytics in Marketing

2 Videos

  • Introduction: The Use of Analytics in Marketing
  • 5 Main Uses of Marketing Analytics

1 Readings

  • The Future of Marketing is Data

Analytics in marketing: application

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Use Cases for Data in Marketing

7 Videos

  • Introduction: Analytics in Marketing - Application
  • Find Your Audience
  • Planning and Forecasting
  • Evaluate Advertising Effectiveness
  • Optimize Your Marketing Strategy
  • Optimize the Sales Funnel
  • Weekly Review: Importance of Analytics in Marketing

What data do marketers use?

    • 5 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Understanding Data Marketers Use

5 Videos

  • Introduction: What Data Do Marketers Use?
  • Data Related to Offline Behavior
  • Data Related to Online Behavior
  • Understanding Sampled vs. Non-Sampled Data
  • First-Party, Second-Party and Third-Party Data

1 Readings

  • Marketing and Data Sets

Sources of digital data

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Data Sources

7 Videos

  • Introduction: Sources of Digital Data
  • How Online Interactions Generate Data
  • Use of Browser Cookies
  • Use of Tags or Pixels
  • SDKs for Mobile Apps
  • Connecting Data Through APIs
  • Use of UIDs

Collecting data for marketing: application

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Data Sources

3 Videos

  • Introduction: Collecting Data for Marketing
  • Collecting Data for Marketing: An Example
  • Weekly Review: Marketing Data Sources

1 Readings

  • Implementing the Facebook Pixel, SDK and API

Analyzing and Visualizing Data

    • 3 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Practice Activity: Google Sheets Simulation
  • Practice Quiz: Analyzing and Categorizing Data

3 Videos

  • Introduction: Marketing Measurement and Analytics Tools
  • Spreadsheets in Marketing
  • Visualization Tools in Marketing

Tools to Evaluate Digital Data

    • 5 Videos
    • 3 Readings
    • 3 Assignment
Show info about module content

3 Assignment

  • Practice Activity: Google Analytics Simulation 1
  • Practice Activity: Google Analytics Simulation 2
  • Practice Quiz: Google Analytics and Web Measurement

5 Videos

  • Introduction: Tools to Evaluate Digital Data
  • Tools to Evaluate Website Data
  • Understanding Google Analytics: Basics
  • Evaluating Marketing outcomes with Google Analytics
  • The Google Analytics Demo Account

3 Readings

  • Web Measurement Terminology
  • Google Analytics Basics
  • How to Access Google Analytics Account Data

Tools for Evaluating Marketing Success

    • 4 Videos
    • 1 Readings
    • 4 Assignment
Show info about module content

4 Assignment

  • Practice Activity: Facebook Ads Manager Simulation
  • Practice Activity: Google Ads Report
  • Practice Quiz: Facebook Ads Manager and Google Ads
  • Graded Quiz: Marketing Measurement and Analytics Tools

4 Videos

  • Introduction: Tools for Evaluating Marketing Success
  • Evaluating the Results of Marketing with Facebook Ads Manager
  • Evaluating the results of marketing with Google Ads
  • Weekly Review: Marketing Measurement and Analytics Tools

1 Readings

  • Advertising on Common Platforms

Data and Privacy from the consumer perspective

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Consumers and Data

3 Videos

  • Introduction: Data and Privacy
  • Data Fuels Our Online Experience
  • Consumers in the Data Driving Seat

1 Readings

  • Exercise: Check your Data Settings in Facebook

Data and Privacy from the advertiser perspective

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz: Advertiser Ecosystem

4 Videos

  • Introduction: Data and Privacy from the Advertisers Perspective
  • Data and the Responsible Advertiser
  • The Advertising Ecosystem and the Role of Data
  • Who Owns the Data and the Relationship with the User

Protection and regulations

    • 4 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Data and Privacy

1 Discussions

  • Share Your Thoughts!

4 Videos

  • Introduction: Protection and Regulations
  • The Need for Data Protection
  • Regulations to Protect Users and Their Data
  • Weekly Review: Data and Privacy

1 Readings

  • Industry Organizations and Privacy

Auto Summary

Error during summarization:

Anke Audenaert
Instructor

Anke Audenaert