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Navigating Generative AI: A CEO Playbook
  • Level Beginner
  • Duration 17 hours
  • Course by Coursera
  • Offered by

About

Created by Coursera's CEO, this course is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarrett, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration's "AI Bill of Rights." These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

Embrace the future of AI with confidence. Equip yourself with the knowledge and skills to lead your organization into the GenAI era.

Modules

The new frontier of generative AI

    • 5 Videos
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5 Videos

  • Welcome Video
  • Why GenAI matters to CEOs (Andrew Ng, Coursera)
  • GenAI is a "now game" (Hayden Brown, Upwork)
  • Adapting to GenAI as CEO
  • Why CEOs who don't use GenAI will fall behind

CEO toolkit: Use GenAI as your Thought Partner

    • 4 Videos
    • 1 Lab
    • 1 Assignment
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1 Assignment

  • Use GenAI as your Thought Partner

1 Labs

  • CEO toolkit: Use GenAI as a "Thought Partner"

4 Videos

  • Using GenAI for basic queries
  • Using GenAI as your "Thought Partner" (part 1)
  • Using GenAI as your "Thought Partner" (part 2)
  • Your role as a critical thinker with GenAI

Developing your strategic plan for GenAI

    • 2 Videos
    • 3 Lab
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3 Labs

  • Analyze threats and opportunities of GenAI
  • Analyze how GenAI might create customer value
  • Use GenAI to analyze competitive dynamics

2 Videos

  • Potential impact of GenAI on jobs and people
  • GenAI makes competitive analysis critical

Using GenAI to create value and boost productivity

    • 2 Videos
    • 2 Lab
    • 1 Assignment
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1 Assignment

  • Using GenAI to create customer value

2 Labs

  • Use GenAI to find ways to create value
  • Use GenAI to find ways to improve productivity

2 Videos

  • Identifying opportunities to create value
  • Coursera case study: Creating value with GenAI

Engaging and training your workforce on GenAI

    • 5 Videos
    • 1 Assignment
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1 Assignment

  • Engaging and training your workforce on GenAI

5 Videos

  • What's different about a GenAI transformation?
  • Getting your org ready for GenAI (Clara Shih, CEO of Salesforce AI)
  • GenAI for everyone
  • GenAI for execs
  • GenAI for teams

Untitled Lesson

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Ethics and guiding principles

3 Videos

  • GenAI risks: What CEOs should know and do about them
  • Creating Responsible AI principles and practices
  • Course Wrap Up

2 Readings

  • Responsible AI Statements from the Corporate World
  • Navigating Generative AI for Leaders

Auto Summary

Unlock the transformative power of Generative AI with "Navigating Generative AI: A CEO Playbook," a cutting-edge course designed by Coursera's CEO. This beginner-level course is a gateway to mastering the applications of GenAI in the data science and AI domain. Throughout this course, you'll engage in hands-on labs utilizing Google Gemini Pro within a secure, private environment, enabling you to not only learn how to use GenAI but also strategically apply it to enhance customer value, boost productivity, and navigate ethical risks efficiently. Guided by industry luminaries such as Andrew Ng, AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarrett, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration's "AI Bill of Rights," you'll gain invaluable insights updated quarterly to stay ahead in the rapidly evolving AI landscape. This comprehensive course spans over 1020 minutes and requires a paid subscription, making it an excellent investment for CEOs, business leaders, and aspiring AI strategists looking to lead their organizations confidently into the GenAI era.

Jeff Maggioncalda, Coursera CEO
Instructor

Jeff Maggioncalda, Coursera CEO