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Healthcare Innovation: What Does Success Look Like and How to Achieve It?
  • Level Foundation
  • Duration 21 hours
  • Course by Imperial College London
  • Offered by

About

This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience. By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.

Modules

Welcome to the course

    • 1 Videos
    • 5 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Nice to meet you!

1 Videos

  • Welcome to Global Health Innovation

5 Readings

  • About Imperial College
  • About the Global Health Innovations Team
  • How to be successful in this course?
  • Grading Policy
  • Glossary

Features of an Innovation

    • 1 Videos
    • 2 Readings
    • 2 Discussion
    • 2 Plugin
Show info about module content

2 Discussions

  • Key Features of an Innovation
  • What makes an innovation successful?

1 Videos

  • Factors affecting adoption of an innovation

2 Readings

  • Innovation features required for success
  • Two successful innovations? Brazil's Family Health Strategy and Robotic Surgery

Evaluating the success of two innovations

    • 2 Videos
    • 3 Readings
    • 1 PeerReview
    • 3 Plugin
Show info about module content

1 Peer Review

  • Comparing the two innovations - Community Health Workers and Robotic Surgery

2 Videos

  • Robotic surgery: Interview with Hutan Ashrafian
  • The Brazilian Family Health Strategy: Interview with Antonio Ribas

3 Readings

  • Innovation Features and Scalability - Part I
  • Innovation Features and Scalability - Part II
  • Comparing the two innovations - Community Health Workers and Robotic Surgery

Check your understanding

    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge of features of innovations required for success

Organisational factors

    • 1 Videos
    • 2 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Organisational features that impact on innovation adoption
  • Thinking about context and adoption of an innovation

1 Videos

  • Organisation features that affect adoption of an innovation

2 Readings

  • Surgical robots and community health workers in context
  • Organisational features that facilitate adoption of innovations

Human factors

    • 1 Videos
    • 2 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • The importance of human factors
  • Reflect on human factors from your own experience or context

1 Videos

  • Characteristics of people that affect the adoption of an innovation

2 Readings

  • Human factors that contribute to the spread and non-spread of innovation - Part I
  • Human factors that contribute to the spread and non-spread of innovation - Part II

Check your understanding

    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge on organisational and human factors that affect adoption of an innovation

Cognitive, normative, affective aspects to innovation diffusion

    • 3 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Review these vignettes - part II
  • Reflect on your own unconscious bias in innovation adoption

3 Readings

  • Review these vignettes - part I
  • How external cues can influence consumer behaviour
  • What are country of origin effects and why are they important?

Cognitive, normative, affective aspects to innovation diffusion: Part 2

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • Reflect on your own affective responses to countries

1 Videos

  • The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)

2 Readings

  • Affective aspects of the country of origin effect
  • Normative aspects of the country of origin effect

Check your understanding

    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge on country of origin effects

Who are these innovations for?

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • How would you secure engagement for an innovation?

3 Videos

  • Challenges for clinicians adopting innovations: Interview with Prof James Barlow
  • How can engagement be secured - the case of the Arbutus drill
  • Why innovations fail: Interview with Prof James Barlow

1 Readings

  • Who are these innovations for? - part II

Check your understanding

    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge identifying the end user and securing engagement

Pitch your innovation

    • 1 Discussion
Show info about module content

1 Discussions

  • Pitch your innovation

Auto Summary

Explore the intricacies of healthcare innovation with this Coursera course led by industry experts. Delve into factors influencing the adoption and scalability of health innovations, including organizational dynamics and unconscious biases. Enhance your skills in pitching ideas and understanding change agents within clinical settings. This 1260-minute foundational course is perfect for healthcare professionals and entrepreneurs, offering insights into judging innovation success and making strategic recommendations. Available through Starter and Professional subscriptions, this course is your gateway to mastering healthcare innovation.

Dr Matthew Harris
Instructor

Dr Matthew Harris