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Qualitative Data Collection Methods
  • Level Foundation
  • Duration 14 hours
  • Course by Emory University
  • Offered by

About

This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes. For interviews, we’ll discuss development of effective question guides and demonstrate interviewing techniques. For focus group discussions, we’ll highlight moderation strategies and how to integrate activities into question guides to promote interaction in the group setting. Finally, we’ll briefly discuss the transcription process for recorded interviews and focus group discussions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.

Modules

Course Overview

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Welcome to the Course!

2 Readings

  • Course Outline and Grading Information
  • Qualitative Research Design & Data Collection

Observational Study

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • A Look at This Week
  • Using Observation
  • Fieldnotes

1 Readings

  • Resources for Conducting Observations

Let's Practice Observing

    • 2 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Observation #2

2 Videos

  • Observation #1
  • Observation #2

2 Readings

  • [Prep] Observation Activity
  • Sample Observation #1 Notes

Review

    • 1 Videos
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Practice
  • Week 1

1 Peer Review

  • Graded Observation Activity

1 Videos

  • Graded Observation

An Introduction to Interviews

    • 2 Videos
Show info about module content

2 Videos

  • A Look at This Week
  • Interviewing As a Familiar Process - But Different

What Makes an Interview

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Types, Phases, & Questions of an Interview
  • Developing an Interview Guide
  • Successful Interviewing Strategies

2 Readings

  • Qualitative Interview Structure [Handout]
  • Resources for Qualitative Interviewing

Review

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice

1 Peer Review

  • Developing a Qualitative Interview Guide

Using Focus Groups

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • A Look at This Week
  • The History & Uses of Focus Group Discussions

1 Readings

  • The Focus Group Methodology

Moderating & Facilitating a Focus Group

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Planning a Focus Group Discussion
  • Moderating
  • Designing Activities

2 Readings

  • Developing a Focus Group Guide
  • Facilitating Activities

Focus Group Example

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Mock Demonstration

1 Readings

  • Keep in Mind

Review

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice

1 Peer Review

  • Focus Group Discussion Guide

Transcribing

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • A Look at This Week
  • Transcription As a Process of Data Reduction
  • Transcription Standards
  • De-Identification & Working in Multilingual Contexts

1 Readings

  • Transcription Resources

Exploring Real Data Collection Methods

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Candace Girod: Menstrual Hygiene Management at Schools in Nairobi, Kenya
  • Wendy Avila: Exclusive Breast-Feeding among Women in Managua, Nicaragua
  • Jasmine Kelly: Maternal & Child Nutrition in Rural Tanzania

1 Readings

  • Interview Series

Review

    • 2 Assignment
Show info about module content

2 Assignment

  • Practice
  • Week 4

Auto Summary

Explore qualitative data collection methods in health and fitness with Coursera's foundational course led by expert instructors. Over 840 minutes, master observation, interviews, and focus groups, develop data collection guides, and enhance your career with a portfolio of research materials. Ideal for beginners, this course offers a comprehensive, practical approach to qualitative research. Available under the Starter subscription.

Karen Andes, PhD
Instructor

Karen Andes, PhD