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Blockchain and Business
  • Level Foundation
  • Duration 56 hours
  • Course by INSEAD
  • Offered by

About

Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.

Modules

Course Introduction

    • 2 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Your Goals for This Course

2 Videos

  • Course Introduction
  • Instructor Introduction

1 Readings

  • hypothes.is

Decentralizing the Enterprise

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Decentralizing the Enterprise

1 Discussions

  • Lowering Transaction Costs

4 Videos

  • Module 1 Overview
  • Decentralizing the Enterprise
  • Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys
  • Transaction Costs and the Structure of the Firm

2 Readings

  • Decentralizing the Enterprise
  • Transaction Costs and the Structure of the Firm

Opportunities for Blockchain

    • 4 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Opportunities for Blockchain

1 Discussions

  • Opportunities in Your Industry

4 Videos

  • Opportunity 1: Search
  • Opportunity 2: Contracting
  • Opportunity 3: Coordination
  • Opportunity 4: Building Trust

1 Readings

  • Opportunities for Blockchain

Corporate Boundary Decisions

    • 2 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Corporate Boundary Decisions

2 Videos

  • Determining Corporate Boundaries
  • Hacking Your Future: Boundary Decisions

Module 1 Review and Evaluation

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Re-Architecting the Firm

1 Videos

  • Module 1 Recap

Blockchain Business Models

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • New Business Models

3 Videos

  • Module 2 Overview
  • Blockchain Business Models Part 1
  • Blockchain Business Models Part 2

1 Readings

  • Blockchain Business Models

Real-World Examples and Use-Cases

    • 5 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Blockchain Business Models

5 Videos

  • How VeriTX Used Blockchain for COVID-19 Ventilator Distribution
  • How Walmart and IBM Used Blockchain for Food Traceability
  • How Modum Used Blockchain + IoT Within the Pharmaceutical Supply Chain
  • How Filecoin is Using Blockchain to Decentralize Cloud Storage
  • How Sweatcoin is Using Blockchain to Create an Economy of Movement

1 Readings

  • Real-World Examples and Use-Cases

Decentralized Autonomous Organizations (DAOs)

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Decentralized Autonomous Organizations (DAOs)

2 Videos

  • Decentralized Autonomous Organizations (DAOs)
  • The Story of "The DAO"

1 Readings

  • Decentralized Autonomous Organizations (DAOs)

Strategic Approaches to Intellectual Property

    • 4 Videos
    • 3 Readings
Show info about module content

4 Videos

  • Patents and Blockchain Innovation
  • Practitioner Perspective - Rolf Hoefer: Intellectual Property
  • Payments, Attribution, and Licensing
  • Distributed Ownership

3 Readings

  • Patents and Blockchain Innovation
  • Payments, Attribution, and Licensing
  • Distributed Ownership

Module 2 Review & Evaluation

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Blockchain Business Models

1 Videos

  • Module 2 Recap

Intro to the C-Suite

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Module 3 Overview: Intro to the C-Suite

1 Readings

  • Explanation of Grading Scheme

The Chief Executive Officer (CEO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CEO

1 Videos

  • The CEO

1 Readings

  • The CEO

The Chief Operating Officer (COO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The COO

1 Videos

  • The COO

1 Readings

  • The COO

The Chief Legal Officer (CLO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CLO

1 Videos

  • The CLO

1 Readings

  • The CLO

The Chief Financial Officer (CFO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CFO

1 Videos

  • The CFO

1 Readings

  • The CFO

The Chief Marketing Officer (CMO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CMO

1 Videos

  • The CMO

1 Readings

  • The CMO

The Chief Information Officer and Chief Technology Officer (CIO & CTO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CIO & CTO

1 Videos

  • The CIO & CTO

1 Readings

  • The CIO & CTO

The Chief Human Resources Officer (CHRO)

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The CHRO

1 Videos

  • The CHRO

1 Readings

  • The CHRO

Recap of the C-Suite

    • 3 Videos
    • 7 Assignment
Show info about module content

7 Assignment

  • The CEO
  • The COO
  • The CLO
  • The CFO
  • The CMO
  • The CIO & CTO
  • The CHRO

3 Videos

  • Practitioner Perspective: Mihai Alisie, Co-Founder, Ethereum
  • Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx
  • Recap of the C-Suite

Blockchain Consortia

    • 3 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • A Taxonomy of Consortia
  • The Business Case for Joining Blockchain Consortia

3 Videos

  • Module 4 Overview
  • A Taxonomy of Consortia
  • The Business Case for Joining Blockchain Consortia

1 Readings

  • Consortia

Harnessing Consortia for Blockchain Innoavation

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Harnessing Consortia for Blockchain Innovation

2 Videos

  • Harnessing Consortia to Accelerate Blockchain Innovation
  • Practitioner Perspective: Dale Chrystie, Business Fellow and Blockchain Strategist at FedEx, on the BiTA Standards Council (BSC)

1 Readings

  • Harnessing Consortia for Blockchain Innovation

Review and Evaluation

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Consortia, Coalitions, and Coopetition

1 Videos

  • Module Recap

Blockchain Regulation

    • 6 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Fundamental Questions

6 Videos

  • Module 5 Overview
  • Intro to Blockchain Regulation
  • Practitioner Perspective - Andreas Wallendahl: Regulation
  • Fundamental Questions
  • Regulatory Principles
  • Practitioner Perspective - Hariton Korizis: Regulation

1 Readings

  • Blockchain Regulation

Blockchain Governance

    • 6 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Blockchain Governance

6 Videos

  • Regulation vs. Governance
  • Practitioner Perspective - Ana Trbovich: Regulation & Governance
  • The Blockchain Stack
  • Multiple Layers of Blockchain Governance
  • A New Framework for Blockchain Governance
  • Practitioner Perspective - Rob Carter: Governance

1 Readings

  • Blockchain Governance

Seven Conditions for Success

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Seven Conditions for Success

1 Videos

  • Profile of a Blockchain Hotbed

1 Readings

  • Profile of a Blockchain Hotbed

Review & Evaluation

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Blockchain Governance & Leadership

1 Videos

  • Module Recap

1 Readings

  • Leadership for Transformation

The Current Social Contract is Breaking

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • The Current Social Contract is Breaking

2 Videos

  • Module Overview
  • The Current Social Contract is Breaking

Drivers for Change

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Drivers for Change / Four Pillars

2 Videos

  • Drivers for Change
  • Four Pillars of Society

1 Readings

  • Drivers for Change

Blueprint for a New Social Contract

    • 5 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Toward a New Social Contract

5 Videos

  • Intro to a New Social Contract
  • Rethinking Work
  • The Pre-distribution of Wealth
  • Distributed Power
  • Collaborative Institutions

Blockchain and Business: Course Assignment

    • 3 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Problem Solving with Blockchain

3 Videos

  • Module Recap
  • Mihai Alisie on Business Models
  • Mihai Alisie on What's next for AKASHA?

Auto Summary

Unlock the transformative potential of blockchain technology with the "Blockchain and Business" course, designed to reshape your understanding of modern enterprises. This foundational course delves into the revolutionary impact of blockchain on business operations, from funding and management to marketing and accounting. Guided by experienced instructors from Coursera, you'll explore the deep integration of blockchain into organizational structures and its implications for executive roles. Discover how blockchain can safeguard intellectual property and learn to navigate the complex layers of the blockchain technology stack. Gain insights into the governance of blockchain systems and understand the essential qualities that foster a thriving blockchain ecosystem in various regions. With a comprehensive duration of 3360 minutes, this course offers flexible subscription options, including Starter, Professional, and Paid plans, making it accessible to a wide range of learners. Ideal for IT and Computer Science enthusiasts, this course equips you with the knowledge to stay ahead in the evolving landscape of blockchain technology. Join now and be part of the future of business innovation.

Don Tapscott
Instructors

Don Tapscott

Alex Tapscott
Instructors

Alex Tapscott