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Business Case Analysis
  • Level Foundation
  • Duration 20 hours
  • Course by The Hong Kong University of Science and Technology
  • Offered by

About

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.

Modules

The case

    • 1 Videos
    • 2 Readings
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1 Videos

  • Welcome

2 Readings

  • Capstone introduction
  • China National Consumer Goods Corporation (CNC) Business Case Study

Case analysis

    • 1 Readings
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1 Readings

  • Critical reading and analysis of the case

Language

    • 2 Readings
    • 1 Quiz
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2 Readings

  • Language practice for writing a case analysis
  • Review key grammar and structure

1 Quiz

  • Practice challenging grammar and structure

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Creating a preliminary case analysis

1 Discussions

  • Describing and explaining the case

Analysing the situation in this case

    • 1 Readings
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1 Readings

  • Analysing the situation

Language

    • 2 Readings
    • 1 Quiz
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2 Readings

  • Language practice for a situational analysis
  • Review key grammar and structure

1 Quiz

  • Practice challenging grammar and structure

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Writing a situational analysis

1 Discussions

  • Analysing CNC's situation

Writing and organizing an executive summary

    • 1 Readings
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1 Readings

  • Creating a well-organized and logical executive summary

Report writing

    • 1 Readings
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1 Readings

  • A review of report writing

Language

    • 2 Readings
    • 1 Quiz
Show info about module content

2 Readings

  • Language practice for executive summary writing
  • Review key grammar and structure

1 Quiz

  • Practice challenging grammar and structure

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Writing Parts 1 and 2 of an executive summary

1 Discussions

  • Creating an executive summary (Parts 1 and 2)

Planning your pitch

    • 1 Readings
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1 Readings

  • Planning content and structure of a pitch

Delivering your pitch

    • 1 Readings
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1 Readings

  • Verbal and non verbal communication for effective delivery

Language

    • 2 Readings
    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Say it right - /æ/ sound 'man'

2 Readings

  • Language practice for business pitches
  • Review challenging English sounds

1 Quiz

  • Practice challenging English sounds

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Pitching your solution

1 Discussions

  • Using effective verbal and non verbal communication

Informative presentations - problem or situational analysis

    • 2 Readings
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2 Readings

  • Conducting an audience analysis
  • Preparing a presentation

Choosing the right tone, style and formality

    • 1 Readings
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1 Readings

  • Tone, style and formality

Language

    • 2 Readings
    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Say it right - /θ/ sound 'thin'

2 Readings

  • Describing and explaining
  • Review challenging English sounds

1 Quiz

  • Practice challenging English sounds

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Presenting a situational analysis

1 Discussions

  • Presenting a situational analysis

Justifying recommendations

    • 1 Readings
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1 Readings

  • Providing support for your suggestions

Cross-cultural communication

    • 2 Readings
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2 Readings

  • Understanding cross cultural communication
  • Hofstede's cultural dimensions

Language

    • 2 Readings
    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Say it right - /r/ sound 'red'

2 Readings

  • Making recommendations
  • Review challenging English sounds

1 Quiz

  • Practice challenging English sounds

Milestone

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Presenting your recommendations and justifications

1 Discussions

  • Presenting your recommendations and justifications

Submit your capstone project

    • 1 Readings
    • 2 PeerReview
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2 Peer Review

  • Presentation
  • Business recommendation report

1 Readings

  • Capstone project instructions

Specialization conclusion

    • 1 Videos
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1 Videos

  • Farewell message from the teachers

Auto Summary

The Business Case Analysis course, designed by Coursera, focuses on enhancing Business English skills for non-native speakers. Led by expert instructors, learners will apply their written and spoken skills to real business scenarios, creating video presentations and detailed reports. The course spans 1200 minutes and offers Starter and Professional subscription options. Ideal for foundation-level learners aiming to excel in business communication.

Kin Tang
Instructors

Kin Tang

Delian Gaskell
Instructors

Delian Gaskell

Sean McMinn
Instructors

Sean McMinn