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Inglés Empresarial: el márketing y ventas
  • Level Professional
  • Course by Arizona State University
  • Offered by

About

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills Si Ud. trabaja en el marketing, las ventas, o la publicidad, ya sabe que la comunicación efectiva es un requisito del trabajo. Esto se hace aún más difícil cuando se trata de expresar sus ideas de manera persuasiva en inglés. En este curso, Ud. aprenderá a utilizar el inglés con mayor eficacia, uniéndose a los profesionales globales exitosos en todo el mundo. Ud. también desarrollará sus habilidades, junto con personajes auténticos quienes trabajan en marketing que también se esfuerzan para mejorar sus habilidades de comunicación. Finalmente, aprenderá de sus éxitos y fracasos, y reflexionara sobre su propio estilo, puntos fuertes y áreas de mejoramiento. Después de tomar este curso usted será capaz de · Expresar sus ideas a través de correos electrónicos eficaces, informes y presentaciones persuasivas. · Aprender palabras y frases relacionadas con las investigaciones del mercado, la marca, el marketing directo, las tarifas de publicidad y otros · Obtener información inmediata sobre la eficacia de sus habilidades de comunicación de negocios en inglés por parte de los profesionales de ventas y marketing de todo el mundo · Unirse hoy con una comunidad de profesionales globales quienes están desarrollando sus habilidades de comunicación en inglés.

Modules

The Challenge / El reto

    • 1 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet: Introduce Yourself

1 Videos

  • 1.2 The Brainstorming Begins/Comienza la lluvia de ideas

3 Readings

  • 1.1 Weekly Goals and Advice from Instructors
  • 1.3 Vocabulary Preview
  • Directions for Submitting Audio or Video

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.6 Checkpoint: Brainstorming
  • 1.8 Checkpoint: Giving Opinions in Brainstorming

2 Videos

  • 1.4 Effective Brainstorming Techniques
  • 1.7 Giving Opinions in Brainstorming

1 Readings

  • 1.5 Why Brainstorming Works Best Online

Language Lessons

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.11 Checkpoint: Group Dynamics
  • 1.13 Checkpoint: Agreeing/Disagreeing In Meetings

1 Discussions

  • 1.15 Let's Discuss: Brainstorming Success Stories

2 Videos

  • 1.9 Group Dynamics: What Role Will You Play?
  • 1.12 Agreeing/Disagreeing In Meetings

2 Readings

  • 1.10 "How Group Dynamics Affect Decisions"
  • 1.14 Expressing Opinions-Sentence Stems

Review

    • 1 Videos
    • 1 Readings
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 1.19 Week 1 Test

2 Peer Review

  • 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
  • 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)

1 Videos

  • 1.16 Week 1 Review

1 Readings

  • 1.20 Quizlet Vocabulary Practice: Product

The Challenge / El reto

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 2.2 Survey Power/El poder de las encuestas

2 Readings

  • 2.1 Weekly Goals and Advice from Instructors
  • 2.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.6 Checkpoint: Writing Effective Surveys
  • 2.8 Checkpoint: Visual Communication - Charts

1 Discussions

  • 2.10 Let's Discuss: Welcome to the Age of Experience

2 Videos

  • 2.4 Writing Surveys That Get You Actionable Insights
  • 2.7 Visually Communicate Data with Charts

3 Readings

  • 2.5 Writing Survey Questions: a Useful Blog Post
  • 2.9 Welcome to the Age of Experience
  • BONUS: "5 Key Metrics for Measuring Brand Loyalty"

Language Lessons

    • 2 Videos
    • 4 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.12 Checkpoint: Chart and Graph Interpretation
  • 2.15 Checkpoint: Graph and Chart Presentation

2 Videos

  • 2.11 Chart and Graph Interpretation
  • 2.14 Graph and Chart Presentation

4 Readings

  • 2.13 Perceptual Edge: Problems and Solutions for Graphs
  • BONUS - Eight Tips for Writing Effective Survey Questions
  • BONUS - "Customer loyalty: the (changing) reality of loyalty beyond retention"
  • BONUS - "Writing Good Survey Questions: Tips and Advice"

Review

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 2.19 Week 2 Test

1 Peer Review

  • 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)

1 Discussions

  • 2.16 Let's Discuss: Outside The Box Puzzle

1 Videos

  • 2.17 Week 2 Review

1 Readings

  • 2.20 Quizlet Vocabulary Practice: Product Perception

The Challenge / El reto

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 3.2 BioDent Impressions/ Impresiones de BioDent

2 Readings

  • 3.1 Weekly Goals and Advice from Instructors
  • 3.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.7 Checkpoint: Visual Communication

2 Videos

  • 3.4 Perception in Visual Communication
  • 3.6 Visual Communication Strategies

1 Readings

  • 3.5 "It's All Gooooooooood"

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 3.10 Checkpoint: Concise Language for Social Media Marketing
  • 3.12 Checkpoint: Clever and Catchy with Caution

2 Videos

  • 3.8 Concise Language for Social Media Marketing
  • 3.11 Clever and Catchy with Caution

1 Readings

  • 3.9 Excellent PowerPoint Examples

Review

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.19 Week 3 Test

1 Peer Review

  • 3.17 Apply Your Knowledge What's Your Tagline? (optional)

1 Discussions

  • 3.14 Let's Discuss: Unintentionally Funny Taglines

1 Videos

  • 3.18 Week 3 Review

4 Readings

  • 3.13 Nuts & Bolts ~ What is a Tagline?
  • 3.15 Creating your Personal Tagline Worksheet
  • 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
  • 3.20 Quizlet Vocabulary Practice: Promotion

The Challenge / El reto

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 4.2 Hooray for Social Media Marketing/ ¡Hurra por el mercadeo en las redes sociales!

2 Readings

  • 4.1 Weekly Goals and Advice from Instructors
  • 4.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 4 Readings
    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.8 Checkpoint: Principles of Influence

2 Discussions

  • 4.6 Let's Discuss: "Why" It Works.
  • 4.10 Let's Discuss: Metaphor Hunting

2 Videos

  • 4.4 Cialdini's Principles of Influence - Part 1
  • 4.7 Cialdini's Principles of Influence - Part 2

4 Readings

  • 4.5 "Why?" It works!
  • 4.9 Metaphor, A Persuasive Heavy Weight
  • BONUS: Cialdini in His Own Words
  • BONUS: Social Proof in Action

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 4.12 Checkpoint: Power of One Word
  • 4.16 Checkpoint: Influential Language

2 Discussions

  • 4.14 Let's Discuss:How to Get People to do Stuff: Nouns or Verbs?
  • 4.17 Let's Discuss: Scarcity - Cialdini in My Life

2 Videos

  • 4.11 Power of One Word
  • 4.15 Influential Language

1 Readings

  • 4.13 "How to Get People to Do Stuff: Nouns or Verbs?"

Review

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.19 Week 4 Test

1 Videos

  • 4.18 Week 4 Review

1 Readings

  • 4.20 Quizlet Vocabulary Practice: Persuasive Techniques

The Challenge / El reto

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 5.2 Ready..Set..Pitch / ¡En sus marcas…listos…discursos!

2 Readings

  • 5.1 Weekly Goals and Advice from Instructors
  • 5.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 5 Readings
    • 3 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 5.7 Checkpoint: Presentation Strategies
  • 5.10 Checkpoint: Consultative Sales Presentations

3 Discussions

  • 5.9 Compete with Competitors not Customers
  • 5.12 Let's Discuss: Interpreting Your Body Language
  • 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview

2 Videos

  • 5.4 Preparing your Presentation
  • 5.8 Consultative Sales Presentations

5 Readings

  • 5.5 Kinesics: Body Language for the Presenter
  • 5.6 Presenting in English: Strategies for the Non-Native Speaker
  • BONUS: "The Consultative Sales Process"
  • 5.11 Interpreting Body Language for Sales
  • BONUS: "Killer Presentation Skills"

Language Lessons

    • 2 Videos
    • 4 Readings
    • 3 Assignment
Show info about module content

3 Assignment

  • 5.17 Checkpoint: Language for Sales Scripts
  • 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
  • 5.23 Useful Phrases and Transitions

2 Videos

  • 5.15 Language for Sales Scripts
  • 5.18 Impromptu Speaking/Elevator Pitch

4 Readings

  • 5.16 Tips for Sales Scripting
  • 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
  • 5.21 Keep them Listening with Transition Words
  • 5.22 "A Quick Guide to Writing Your Elevator Pitch: With Examples!"

Review

    • 1 Videos
    • 5 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 5.28 Week 5 Test

1 Peer Review

  • 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)

1 Videos

  • 5.25 Week 5 Review

5 Readings

  • 5.24 Love it! Outstanding Example of an Elevator Pitch
  • 5.26 Steps to Preparing a Good Elevator Pitch
  • BONUS Excellent TEDTalk on Elevator Speech
  • BONUS Asking and Answering Questions
  • 5.29 Quizlet Vocabulary Practice: Pitch

What Do You Think?

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 6.3 FINAL TEST

1 Peer Review

  • 6.1 Free Content Brings Me To You (optional)

1 Videos

  • 6.2 Week 6 Review

1 Readings

  • 6.4 References

Auto Summary

Enhance your marketing, sales, and advertising communication skills with the "Inglés Empresarial: el márketing y ventas" course on Coursera. Tailored for professionals, this course helps you express ideas effectively in English through emails, reports, and presentations, and introduces vital marketing terminology. Engage with a global community, receive instant feedback, and refine your style and strengths. Ideal for professionals looking to improve their English business communication skills. Subscription options available.

Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young

Beatriz Fuentes-Anderson
Instructors

Beatriz Fuentes-Anderson