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Inglés Empresarial: Proyecto Final
  • Level Foundation
  • Course by Arizona State University
  • Offered by

About

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills. Una necesidad común entre los profesionales de negocios quienes son nuevos a un ambiente de trabajo internacional es la habilidad de crear un plan de acción para lanzar un producto nuevo. En esta tarea, uno tiene que comunicarse a través de varios departamentos diferentes dentro de una compañía incluyendo el área de mercadeo y finanzas. En este proyecto final usted creará un plan de acción para lanzar un producto nuevo. Este plan de acción incluirá: · un reporte de avance de/del proyecto · una copia de la campaña de marketing · un análisis de presupuesto básico para el proyecto · una presentación corta para la gerencia general con detalles del estado del proyecto Este proyecto le dará la oportunidad de aplicar sus habilidades en inglés aprendidas en los cursos para desarrollar un documento útil en su trabajo actual o un documento que puede usar de ejemplo para demostrar sus nuevas habilidades y capacidades.

Modules

Course Overview ~ On-boarding

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • C-Suite Collaboration

1 Peer Review

  • Required - Create Your IPW

1 Videos

  • Welcome Wishes

1 Readings

  • Building Toward the Capstone Portfolio and Presentation

CEO, CFO, CMO ~ Orientation

    • 1 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • Quiz on Week 1 Expectations

1 Videos

  • Top Tier Success - Advice for Learners

4 Readings

  • Descriptions of Deliverables 1-4 (D1-4)
  • Skills Review ~ Cheat Sheet for Week 1
  • CEO, CFO, CMO Support
  • Feedback Advice for Peer Reviews

CEO, CFO, CMO Tracks ~ Deliverable 1 (D1)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • What's Your Product? (D1)

1 Discussions

  • Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZap

1 Videos

  • Example Submission and Feedback (D1)

CEO, CFO, CMO Tracks ~ Deliverable 2 (D2)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Article Summary and Analysis (D2)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)

1 Videos

  • Example Submission and Feedback (D2)

CEO, CFO, CMO Tracks ~ Deliverable 3 (D3)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Core Story: Economic / Market Conditions (D3)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)

1 Videos

  • Example Submission and Feedback (D3)

CEO, CFO, CMO Tracks ~ Deliverable 4 (D4)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Core Story: Customer meets Product (D4)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)

1 Videos

  • Example Submission and Feedback (D4)

Week 2 Overview CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
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1 Videos

  • Top Tier Success~Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 2 Cheat Sheet

CEO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CEO: Quiz on Week 2 Expectations

1 Peer Review

  • CEO: Email & Agenda (D5 & D6)

1 Discussions

  • Week 2 ~ CEO Break Out Forum - Help with Email and Agenda Writing

1 Videos

  • CEO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CEO Support: Agenda and Email Writing

CFO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CFO: Quiz on Week 2 Expectations

1 Peer Review

  • CFO: SWOT Analysis & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or Email

1 Videos

  • CFO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)

CMO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CMO: Quiz on Week 2 Expectations

1 Peer Review

  • CMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action Items

1 Videos

  • CMO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)

Week 3 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
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1 Videos

  • Top Tier Success Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 3 Cheat Sheet

CEO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
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1 Assignment

  • CEO: Quiz on Week 3 Expectations

2 Peer Review

  • CEO: Business Philosophy - Purpose (Why) Statement (D7)
  • CEO: Mission Statement (D8)

1 Discussions

  • Week 3 ~ CEO Breakout Forum - Help with Why and Mission Statements

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CEO Support: Help with "Why" Statement (D7)
  • CEO Support: Help with your Mission Statement (D8)

CFO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
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1 Assignment

  • CFO: Quiz on Week 3 Expectations

2 Peer Review

  • CFO: Purpose (Why) Statement (D7)
  • CFO: Measurable Success Factors (D8)

1 Discussions

  • Week 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success Factors

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CFO Support: Help with "Why" Statement (D7)
  • CFO Support: Help with Success Factors (D8, D9)

CMO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 3 Expectations

2 Peer Review

  • CMO Purpose (Why) Statement (D7)
  • CMO: Market Analysis - Competition (D8)

1 Discussions

  • Week 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market Analysis

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CMO Support: Help with "Why" Statement (D7)
  • CMO Support: Help with Market Analysis (D8)

Week 4 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
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1 Videos

  • Top Tier Success ~ Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 4 Cheat Sheet

CEO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CEO: Quiz on Week 4 Expectations

1 Peer Review

  • CEO: 90-Second Pitch (D9 & D10)

1 Discussions

  • Week 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and Presentation

1 Videos

  • CEO Example Submission and Feedback (D9 & D10)

1 Readings

  • CEO Support: Help with your Elevator Pitch (D9 & D10)

CFO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CFO: Quiz on Week 4 Expectations

1 Peer Review

  • CFO Slide Presentation with Chart/Graph (D9 & D10)

1 Discussions

  • Week 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/Graph

1 Videos

  • CFO Example Submission and Feedback (D9 &10)

1 Readings

  • CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)

CMO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 4 Expectations

1 Peer Review

  • CMO: Mock Up of Marketing/Sales Piece (D9 & D10)

1 Discussions

  • Week 4 - CMO Breakout Forum ~ Help with Mock Up and Presentation

1 Videos

  • CMO: Example Submission and Feedback (D9 &10)

1 Readings

  • CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)

Final Project

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
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2 Peer Review

  • Capstone Portfolio
  • 3-Minute Business Presentation

1 Discussions

  • Last-Minute Questions? Help Each Other!

3 Videos

  • How to Begin? Watch Wanda Walk Through Her Process
  • Example Submission and Feedback (Final Pitch)
  • Congratulations! You Did It!

2 Readings

  • Final Portfolio Support: Help with your Final Slide Deck
  • Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation

Auto Summary

**Inglés Empresarial: Proyecto Final** is an essential course tailored for business professionals stepping into an international work environment. This course, offered by Coursera, focuses on equipping learners with the skills needed to effectively create a comprehensive action plan for launching a new product. Throughout the capstone project, participants will engage in tasks such as drafting a project status report, developing a marketing campaign, conducting a basic budget analysis, and preparing a brief presentation for upper management detailing the project's progress. Guided by experienced instructors, this foundational course blends language learning with practical business applications, ensuring that learners can confidently communicate across various departments, including finance and marketing. The course duration is flexible, catering to both beginner and professional subscription plans, making it accessible for a wide range of learners. Ideal for business professionals new to an international setting, this course enables participants to apply their newly acquired English skills to real-world scenarios, producing useful documents for their current roles or showcasing their enhanced capabilities for future opportunities.

Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young