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商务英语课程:市场与营销英语 Marketing & Sales
  • Level Professional
  • Course by Arizona State University
  • Offered by

About

如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills

Modules

The Challenge

    • 1 Videos
    • 3 Readings
    • 1 Discussion
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1 Discussions

  • Meet and Greet: Introduce Yourself

1 Videos

  • 1.2 开始脑力激荡 The Brainstorming Begins

3 Readings

  • 1.1 Weekly Goals and Advice from Instructors
  • 1.3 Vocabulary Preview
  • Directions for Submitting Audio or Video

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.6 Checkpoint: Brainstorming
  • 1.8 Checkpoint: Giving Opinions in Brainstorming

2 Videos

  • 1.4 Effective Brainstorming Techniques
  • 1.7 Giving Opinions in Brainstorming

1 Readings

  • 1.5 Why Brainstorming Works Best Online

Language Lessons

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.11 Checkpoint: Group Dynamics
  • 1.13 Checkpoint: Agreeing/Disagreeing In Meetings

1 Discussions

  • 1.15 Let's Discuss: Brainstorming Success Stories

2 Videos

  • 1.9 Group Dynamics: What Role Will You Play?
  • 1.12 Agreeing/Disagreeing In Meetings

2 Readings

  • 1.10 How Group Dynamics Affect Decisions
  • 1.14 Expressing Opinions-Sentence Stems

Review

    • 1 Videos
    • 1 Readings
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 1.19 Week 1 Test

2 Peer Review

  • 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
  • 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)

1 Videos

  • 1.16 Week 1 Review

1 Readings

  • 1.20 Quizlet Vocabulary Practice: Product

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 2.2 市场调查的影响力 Survey Power

2 Readings

  • 2.1 Weekly Goals and Advice from Instructors
  • 2.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.6 Checkpoint: Writing Effective Surveys
  • 2.8 Checkpoint: Visual Communication - Charts

1 Discussions

  • 2.10 Let's Discuss: Welcome to the Age of Experience

2 Videos

  • 2.4 Writing Surveys That Get You Actionable Insights
  • 2.7 Visually Communicate Data with Charts

3 Readings

  • 2.5 Writing Survey Questions: a Useful Blog Post
  • 2.9 Welcome to the Age of Experience
  • BONUS: 5 Key Metrics Measuring Brand Loyalty

Language Lessons

    • 2 Videos
    • 4 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.12 Checkpoint: Chart and Graph Interpretation
  • 2.15 Checkpoint: Graph and Chart Presentation

2 Videos

  • 2.11 Chart and Graph Interpretation
  • 2.14 Graph and Chart Presentation

4 Readings

  • 2.13 Perceptual Edge: Problems and Solutions for Graphs
  • BONUS - Eight Tips for Writing Effective Survey Questions
  • BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
  • BONUS - Writing Good Survey Questions Tips and Advice

Review

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 2.19 Week 2 Test

1 Peer Review

  • 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)

1 Discussions

  • 2.16 Let's Discuss: Outside The Box Puzzle

1 Videos

  • 2.17 Week 2 Review

1 Readings

  • 2.20 Quizlet Vocabulary Practice: Product Perception

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 3.2 对生物牙膏的印象 BioDent Impressions

2 Readings

  • 3.1 Weekly Goals and Advice from Instructors
  • 3.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.7 Checkpoint: Visual Communication

2 Videos

  • 3.4 Perception in Visual Communication
  • 3.6 Visual Communication Strategies

1 Readings

  • 3.5 It's All Gooooooooood

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 3.10 Checkpoint: Concise Language for Social Media Marketing
  • 3.12 Checkpoint: Clever and Catchy with Caution

2 Videos

  • 3.8 Concise Language for Social Media Marketing
  • 3.11 Clever and Catchy with Caution

1 Readings

  • 3.9 Excellent PowerPoint Examples

Review

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.19 Week 3 Test

1 Peer Review

  • 3.17 Apply Your Knowledge What's Your Tagline? (optional)

1 Discussions

  • 3.14 Let's Discuss: Unintentionally Funny Taglines

1 Videos

  • 3.18 Week 3 Review

4 Readings

  • 3.13 Nuts & Bolts ~ What is a Tagline?
  • 3.15 Creating your Personal Tagline Worksheet
  • 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
  • 3.20 Quizlet Vocabulary Practice: Promotion

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 4.2 社群媒体营销，万岁! Hooray for Social Media Marketing

2 Readings

  • 4.1 Weekly Goals and Advice from Instructors
  • 4.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 4 Readings
    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.8 Checkpoint: Principles of Influence

2 Discussions

  • 4.6 Let's Discuss: "Why" It Works.
  • 4.10 Let's Discuss: Metaphor Hunting

2 Videos

  • 4.4 Cialdini's Principles of Influence - Part 1
  • 4.7 Cialdini's Principles of Influence - Part 2

4 Readings

  • 4.5 "Why?" It works!
  • 4.9 Metaphor, A Persuasive Heavy Weight
  • BONUS: Cialdini in His Own Words
  • BONUS: Social Proof in Action

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 4.12 Checkpoint: Power of One Word
  • 4.16 Checkpoint: Influential Language

2 Discussions

  • 4.14 Let's Discuss:How to Get People to do Stuff: Nouns or Verbs?
  • 4.17 Let's Discuss: Scarcity - Cialdini in My Life

2 Videos

  • 4.11 Power of One Word
  • 4.15 Influential Language

1 Readings

  • 4.13 How to Get People to Do Stuff: Nouns or Verbs?

Review

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.19 Week 4 Test

1 Videos

  • 4.18 Week 4 Review

1 Readings

  • 4.20 Quizlet Vocabulary Practice: Persuasive Techniques

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 5.2 准备、就定位、开始推销 Ready..Set..Pitch

2 Readings

  • 5.1 Weekly Goals and Advice from Instructors
  • 5.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 5 Readings
    • 3 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 5.7 Checkpoint: Presentation Strategies
  • 5.10 Checkpoint: Consultative Sales Presentations

3 Discussions

  • 5.9 Compete with Competitors not Customers
  • 5.12 Let's Discuss: Interpreting Your Body Language
  • 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview

2 Videos

  • 5.4 Preparing your Presentation
  • 5.8 Consultative Sales Presentations

5 Readings

  • 5.5 Kinesics: Body Language for the Presenter
  • 5.6 Presenting in English: Strategies for the Non-Native Speaker
  • BONUS: The Consultative Sales Approach
  • 5.11 Interpreting Body Language for Sales
  • BONUS: Killer Presentations

Language Lessons

    • 2 Videos
    • 4 Readings
    • 3 Assignment
Show info about module content

3 Assignment

  • 5.17 Checkpoint: Language for Sales Scripts
  • 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
  • 5.23 Useful Phrases and Transitions

2 Videos

  • 5.15 Language for Sales Scripts
  • 5.18 Impromptu Speaking/Elevator Pitch

4 Readings

  • 5.16 Tips for Sales Scripting
  • 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
  • 5.21 Keep them Listening with Transition Words
  • 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!

Review

    • 1 Videos
    • 5 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 5.28 Week 5 Test

1 Peer Review

  • 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)

1 Videos

  • 5.25 Week 5 Review

5 Readings

  • 5.24 Love it! Outstanding Example of an Elevator Pitch
  • 5.26 Steps to Preparing a Good Elevator Pitch
  • BONUS Excellent TEDTalk on Elevator Speech
  • BONUS Asking and Answering Questions
  • 5.29 Quizlet Vocabulary Practice: Pitch

What Do You Think?

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 6.3 FINAL TEST

1 Peer Review

  • 6.1 Free Content Brings Me To You (optional)

1 Videos

  • 6.2 Week 6 Review

1 Readings

  • 6.4 References

Auto Summary

Discover the essential skills to excel in marketing and sales with our comprehensive Business English course focused on Marketing & Sales. This course is ideal for professionals in marketing, sales, or advertising who aim to enhance their communication skills in English, especially in a persuasive context. Taught by Coursera, the course immerses you in real-world scenarios, following characters who work in marketing and strive to improve their communication abilities. Throughout the course, you will: - Master the art of crafting effective emails, reports, and persuasive presentations. - Acquire specialized vocabulary and phrases related to market research, branding, direct marketing, and advertising costs. - Receive immediate feedback on your business communication skills from a global network of sales and marketing professionals. - Join a worldwide community of business professionals dedicated to advancing their English communication proficiency. There are subscription options to cater to your learning needs, including Starter and Professional levels, ensuring you have the right resources to succeed. This professional-level course is designed to transform your English communication abilities, making you more effective and confident in your marketing and sales roles.

Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young

Beatriz Fuentes-Anderson
Instructors

Beatriz Fuentes-Anderson