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What’s Your Big Idea?
  • Level Foundation
  • Course by The University of North Carolina at Chapel Hill
  • Offered by

About

Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Modules

Introduction

    • 1 Videos
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1 Videos

  • Think About Your Big Idea

Changes Inside Your World

    • 4 Videos
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4 Videos

  • The Unexpected
  • Incongruities
  • Process Need
  • Industry and Market Structures

Changes Outside Your World

    • 1 Videos
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1 Videos

  • Demographics, Changes in Perception, and New Knowledge

Interviews

    • 2 Videos
    • 1 Readings
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2 Videos

  • Desh Deshpande: Introduction, Big Idea, and Advice to Himself
  • Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges

1 Readings

  • Guest Entrepreneur Bios

Quiz

    • 1 Assignment
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1 Assignment

  • Week 1 Quiz

Introduction

    • 1 Videos
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1 Videos

  • Listen to Your Customers

About Listening

    • 6 Videos
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6 Videos

  • The Importance of the Listening Phase
  • The Purpose of a Business
  • Setting Up Customer Meetings
  • Running Customer Meetings
  • Your Total Product
  • Listening to Suppliers

Conclusion

    • 1 Videos
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1 Videos

  • Conclusion

Interviews

    • 3 Videos
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3 Videos

  • Jud Bowman: Cold-calling and Listening for a Customer's Problem
  • Desh Deshpande: Talking to Customers
  • Shazi Visram: Introduction and Listening to Customers

Quiz

    • 1 Assignment
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1 Assignment

  • Week 2 Quiz

Introduction

    • 1 Videos
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1 Videos

  • Plan Your Strategy

Planning and Strategy

    • 5 Videos
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5 Videos

  • What is Strategy?
  • Porter's Five Forces
  • Bargaining Power of Buyers, Supplier Substitutes, and Rivalry
  • Conducting a SWOT Analysis
  • Strategic Positioning

Conclusion

    • 1 Videos
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1 Videos

  • Conclusion

Interviews

    • 3 Videos
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3 Videos

  • Jud Bowman: Risk-Taking Behavior
  • Desh Deshpande: Planning Cascade Communications
  • Shazi Visram: Advice to Her Younger Self

Quiz

    • 1 Quiz
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1 Quiz

  • Week 3 Quiz

Introduction

    • 2 Videos
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2 Videos

  • Clarify Your Big Idea
  • Creating Fit & a Business Model

The Business Model Canvas

    • 5 Videos
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5 Videos

  • Introducing the Business Model Canvas
  • Customer Segments
  • Channels
  • Revenue Streams
  • Key Partnerships

Conclusion

    • 2 Videos
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2 Videos

  • Your Elevator Pitch
  • Conclusion

Interviews

    • 3 Videos
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3 Videos

  • Jud Bowman: Avoiding Crisis Mode
  • Desh Deshpande: What is a Successful Elevator Pitch?
  • Shazi Visram: Control in Her Venture

Quiz

    • 1 Assignment
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1 Assignment

  • Week 4 Quiz

5. Support

    • 1 Videos
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1 Videos

  • Support Your Big Idea

Types of Support

    • 4 Videos
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4 Videos

  • Support is More Than Financing
  • Building Your Foundation and Beyond
  • Funding: For-Profits
  • How Much?

Conclusions

    • 1 Videos
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1 Videos

  • Conclusion

Interviews

    • 4 Videos
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4 Videos

  • Jud Bowman: Control in His Ventures
  • Desh Deshpande: Solving Problems with Processes
  • Desh Deshpande and Jud Bowman: Assembling Teams
  • Shazi Visram: Disciplines to Avoid Crisis Mode

Quiz

    • 1 Assignment
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1 Assignment

  • Week 5 Quiz

Introduction

    • 1 Videos
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1 Videos

  • Iterate Your Big Idea

Entrepreneurship

    • 5 Videos
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5 Videos

  • A Metaphor for the Entrepreneurial Life
  • The Entrepreneurial Lifecycle
  • MVP
  • Testing + Pivoting
  • Navigating Growth

Conclusion

    • 1 Videos
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1 Videos

  • Conclusion and What's Your Big Idea?

Interviews

    • 3 Videos
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3 Videos

  • Jud Bowman: Control in His Ventures
  • Desh Deshpande: Constant Reinvention and Evaluating Decisions
  • Shazi Visram: A Hurdle

Quiz

    • 1 Assignment
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1 Assignment

  • Week 6 Quiz

Peer Assessment

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Peer Assessment

1 Readings

  • Instructions

Help Resources

    • 3 Videos
    • 1 Readings
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3 Videos

  • How to Change Privacy Settings on YouTube
  • How to Upload Videos to YouTube
  • How to Upload Video to Vimeo

1 Readings

  • Project Resource Links

Example Project Videos

    • 3 Videos
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3 Videos

  • Very Good Project: 18 pts
  • Good Project: 13 points
  • Insufficient Project: 3 points

Reverse Pitches (Optional)

    • 9 Videos
    • 1 Readings
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9 Videos

  • Mark Katz: Pitching Challenges in the Arts
  • Alice Ammerman: Pitching Challenges in Food Systems
  • Jim Johnson: Pitching Aging & Demographic Changes
  • Matthew Rascoff: Pitching Problems in Higher Education
  • Steve Malik: Pitching Problems in Healthcare
  • Nancy Morrow Howell: Pitching Changes in Employment with Aging
  • Michael Sherraden: Pitching Universal Identification
  • Jeff Gordon: Pitching Problems in Childhood Undernutrition
  • Marcus Raichle: Challenges in Brain Development

1 Readings

  • Reverse Pitch Guest Bios

Auto Summary

Discover the power of innovative thinking with "What’s Your Big Idea?" - a foundational course designed to help you navigate the world of problem-solving and idea generation. Perfect for those passionate about tackling global challenges, launching a successful business, or improving their immediate environment, this course offers practical tools to evaluate and test your ideas effectively. Offered by Coursera, this language learning course is tailored for beginners and provides a comprehensive introduction to the essentials of developing and refining impactful ideas. While the course duration is flexible, it is available through a Starter subscription, making it accessible for anyone eager to start their journey in innovative thinking. Led by expert instructors, "What’s Your Big Idea?" ensures a robust learning experience that equips you with the skills needed to bring your concepts to life. Ideal for aspiring entrepreneurs, creative thinkers, and problem-solvers, this course is your gateway to making a significant impact with your big ideas. Join now and start transforming your thoughts into reality!

Professor Buck Goldstein
Instructors

Professor Buck Goldstein

Dr. Holden Thorp, PhD
Instructors

Dr. Holden Thorp, PhD